VW launch new work of art
ARTEON: A CAR FOR PEOPLE WHO WANT A FIVE-DOOR FASTBACK WITH AN ELEGANT DESIGN
It will be available in two equipment lines: the Elegance and R-Line.
Volkswagen have introduced an entirely new model to their range, the Arteon. The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: “Art” describes the fastback’s harmonious lines and emotionality. The ending “eon” identifies it, in the same way as Volkswagen’s top model for the Chinese market, the Phideon, as a premium model.
The Arteon is Volkswagen’s top passenger model and the new Volkswagen gran turismo is produced at the German plant in Emden.
The five-seat Arteon is an ideal avant-garde alternative – a car for people who want a five-door fastback with an accomplished, elegant design and progressive technology.
A long wheelbase of 2 841mm spans the two axles. Accordingly, the body overhangs of the 4 862mm long fastback model are short and concise. The Arteon is 1 871 mm wide and 1 427mm tall. These dimensional relationships deliver truly dynamic proportions.
One of the most important design elements of the charismatic new Arteon is the front section. Stand-out features include a bonnet that extends a long way forward and partially over both wings and a radiator grille that encompasses the vehicle’s full width.
The LED headlights and daytime running lights, fitted as standard, combine with the chrome-plated cross-bars of the radiator grille and bonnet.
The Arteon aims to re-interpret the gran turismo concept with its combination of avant-garde design, sporty charisma, great flexibility and generous space.
On the technical front, the new Volkswagen impresses with two highly efficient engines, frontwheel or all-wheel drive, plus digitalised displays and controls. Further features include an Active Info Display (fully digital and programmable instruments), a headup display and the new Discover Pro infotainment system with a 9.2-inch glass screen and gesture control.
The gran turismo will be available in two exclusive equipment lines: the Elegance and R-Line. The standard configuration of the Arteon Elegance is focused primarily on the fusion of sophisticated styling and premium luxury. The Arteon R-Line, meanwhile, puts sportiness and premium class equipment at the heart of the vehicle’s configuration – as is typical of all Volkswagen R-Line models.
Based on the different orientations of these two equipment lines, the fastback model presents two vastly different personas. The range of standard equipment on R-Line includes features such as a panoramic sunroof, Air Care Climatronic three-zone climate control, front sport seats with massage functionality and nappa leather/carbon style interior.
Engines are transversely mounted in the front. This creates space.
The interactive and digitalised interfaces in the interior include optional high-tech features such as the Active Info Display which is standard on the range.
Volkswagen has developed new infotainment systems (6.5 to 9.2 inch). The new top system, the Discover Pro, has a tablet-like glass surface. It manages its tasks efficiently, and entirely without analogue buttons. The 9.2-inch display is also equipped with intuitive gesture control.
Beneath the air vent and a decorative panel there is an extremely low-profile ambient lighting strip that continues into the doors. Its wrap-around lighting effect defines the space and creates a soothing and pleasant ambience.
The centre console fits in well with the Arteon’s avant-garde and sporty character. Ambient lighting is standard on the R-Line model in blue, white and orange.
Two interior colour themes (black, dark grey and a combination of dark and light grey) match the range of exterior colours.
In the Elegance, you get Titanium Black seats, instrument panel and carpets with a Mistral Grey headliner. In the R-Line, you get Titanium Black seats, instrument panel, carpets and headliner.
It boasts Adaptive Cruise Control (ACC) with Front Assist and City Emergency Braking; the latest generation now also integrates speed limits (camera based) and navigation data into its control.
In the event of a collision with a pedestrian or cyclist, the active bonnet of the new Arteon