The Citizen (Gauteng)

SA businesses face disruption

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A wave of innovation is sweeping the retail sector, both abroad and in South Africa, and Deloitte is addressing this trend with the creation of a Connected Retail experience at its Greenhouse innovation space in Cape Town.

According to Mike Vincent, Consumer Industry Leader at Deloitte, the changes will manifest themselves in shorter queues at checkout, improved shopping experience, much better selection of goods and traceabili­ty thereof, personalis­ed and relevant special offers and the ability to have out-ofstock items delivered to customers’ doors.

“Retailers globally are being disrupted by digital, yet less than one-quarter of retailers are actively doing anything about it,” Vincent reveals.

“The changing retail landscape is driven by exponentia­l changes in technology, innovative business models and changing customer expectatio­ns.

“This disruption is both an opportunit­y and a threat for retailers.

“Operating in South Africa does not mean that our industry will not be disrupted – digital disruption is already here.”

They have been working with retail clients to get the most out of digital – improving efficienci­es, driving down costs and creating a better understand­ing of the entire value chain – from suppliers right through to customers.

“Digitalisa­tion and the store of the future have been topics of discussion in various forums, but at Deloitte, we believe it’s now time to make the concept real for the clients in our market and link business value to practical solutions,” says Neville Hounsom, Director at Deloitte Consulting.

The offering provides emerging market retailers with the opportunit­y to experience real-world digital solutions and explore the opportunit­ies presented by digital transforma­tion.

To this end, the firm recently strengthen­ed its South African retail team with the addition of a number of individual­s with extensive expertise in the internatio­nal and domestic retail sectors.

It has also establishe­d a physical retail experience at its greenhouse innovation space in Cape Town.

This immersive, interactiv­e experience allows visitors to gain practical, tangible insights into every aspect of the Connected Retail ecosystem.

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