French staple, with Kendall Jenner as ambassador, makes debut at New York Fashion Week

Longchamp decamped across the Atlantic on Saturday to make their New York Fashion Week debut and celebrate their 70th anniversary by looking to the future, fronted by new brand ambassador Kendall Jenner, pictured.

Guests were invited to the World Trade Centre, where the Manhattan skyline provided a dazzling backdrop to a collection summed up as 1970s glamour, California spirit and Parisian elegance.

The French staple, best known by millions around the world for the iconic Pliage bag, is building on its leather goods heritage by highlighting its ready-to-wear sunglasses and footwear lines.

Their first fashion-week runway show comes hot on the heels of opening a new boutique on New York’s legendary Fifth Avenue in May, and the selection of supermodel Jenner as their new ambassador.