Interact with UN ad on hunger

New York – The UN World Food Programme yesterday took its campaign to fight world hunger to a global cinema audience with an innovative, interactive ad.

Billed as a world first, the advertisement that will appear in cinemas in more than 30 countries will feature an on-screen code that moviegoers can scan with smartphones to interact on Facebook Messenger.

The user can then interact with the character from the ad who shares her story and offers a way to donate meals to hungry children through the UN agency’s ShareTheMeal app.

In the clip, a woman appears at a news conference revealing that she has died of hunger at age eight – followed by the agency’s message on how to help. It will also appear on Facebook and Instagram. –