Digi revolution: adapt or lose out

DIGITAL TRANSFORMATION: IT'S A TWO-WAY STREET

Are you leading the change and profiting from it, or falling behind and missing out?

The world has gone digital is a term we hear far too often these days, but it’s not exactly true. It is true that the world is transforming, but there is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities.

This is according to Nick Durrant, managing director at Bluegrass Digital.

So what does digital transformation really mean to business?

It is based on a beautiful twoway street – you provide your customers with the information, content, products and services that they want, when they want it, and how they want it. They, in turn, appreciate the relevant, seamless experience and keep coming back for more.

Standout engagement

If you work with digital marketing or campaign management, you probably have some clear goals for your digital presence: increased engagement, conversions and website page views, with content that works on any device.

Agile marketing

After you publish the content, you would be able to easily respond to the campaign metrics – changing and tweaking the content so you can increase conversion rates and decrease the cost of leads.

This is what agile marketing is all about.

Grow

Create, orchestrate and optimise campaigns in real time. There are three elements crucial to any successful campaign – audience, message and timeliness.

There are solutions like the Digital Experience Cloud.

Optimise

Predict customer behaviour to increase conversions. Presenting relevant content to every visitor typically involves relying on bestpractices, previous experience and manual testing

Scale

Efficient operations with productivity at heart. Digital marketing is not only about the opportunity to grow revenue, acquire new customers, and keep current customers loyal – it is also about streamlining operations. – Citizen reporter