Men in make-up
JAMES CHARLES: HIS ONLINE TUTORIALS ARE LEGENDS
Also the first male spokesperson of cosmetics house CoverGirl.
Make-up has become a multimillion-dollar business internationally and locally, but it also allows the opportunity to address pertinent social issues.
Marry this with the current influence that social media makeup artists have and you have the award-winning formula that is James Charles Dickinson, recipient of the 2018 E! People’s Choice Award for Favourite Beauty Influencer.
The 19-year-old, who goes by the name James Charles, is an American internet personality, make-up artist, and model known for being the first male spokesperson of cosmetics house CoverGirl.
He uses Instagram to grow his business and show the latest make-up trends.
He has four million YouTube subscribers and 9.6 million Instagram followers who tune in to view his daily YouTube tutorials.
On Charles’ Ins tag ram
page, he experiments weekly with some never before seen make-up looks on both male and female.
Two people who attended the awards got the opportunity to have their faces done by Charles, who personally chose them from the red carpet.