PSG social media footprint grows

Paris – Paris St-Germain (PSG) may still be playing catch-up with Europe’s traditional giants on the field, but they claim to have already become “the hottest club in the world”.

That is the boast made by Russell Stopford, the 47-yearold Briton who joined the club last year as their chief digital officer, having previously worked at Manchester City and Barcelona.

They have more than 62 million followers across Twitter, Instagram, Facebook and YouTube – compared with Real Madrid and Barcelona which each have well over 100 million fans on Facebook alone.

PSG have Twitter feeds in seven languages, and Stopford says: “... it gives the opportunity to connect directly with our fanbase.

“It’s also bringing the fans closer to the club, so they can feel part of Paris St-Germain.” –