The Citizen (Gauteng)

Celebratin­g Africa Day

GLOBAL: CONCERT TO SHINE LIGHT ON CONTINENT’S NEXT WAVE OF TALENT Virtual event will be a Pan African show, featuring trailblazi­ng African stars.

- Citizen reporter

MTV Base, YouTube, and Idris Elba have announced the return of the Africa Day Concert 2021, which will be hosted by Golden Globe and SAG winner Elba this Africa Day on 25 May.

This follows the inaugural Africa Day Benefit Concert At Home in 2020, that brought African and global superstars together to raise funds to support families affected by the Covid-19 pandemic.

This year’s concert will shine the light on Africa’s next wave of talent that are making their mark on the global stage.

The global event will stream on Youtube at 7pm and on MTV Base (DStv channel 322) at 9pm.

The virtual concert will be a Pan African event, featuring trailblazi­ng African stars from across the continent.

Artists will perform on multiple stages from Lagos to Johannesbu­rg in an event that will be streamed to a global audience on YouTube and broadcast on the

MTV channels.

Africa is in the midst of a creative and cultural renaissanc­e that has been accelerate­d by artists who are claiming a unique space in the world.

Africa Day Concert 2021 host Elba said: “I’m committed to shining a light on African culture, heritage and the arts. During a year when globally we have all had to reflect deeply on our purpose, I’ve taken inspiratio­n from the continent with its diversity of voices, creativity and innovation. Here’s to Africa’s next global wave.”

The concert will shine a light on the leaps in innovation being made by Africans, those who are redefining the narrative of a continent and the exchange of music, creativity and cultural ideas that are taking the world by storm.

The event will feature some of the most dynamic emerging artists from the diaspora who will be unveiled in the weeks leading up the Africa Day.

Alex Okosi, managing director of Emerging Markets in Europe, the Middle East and Africa at YouTube, said: “We are excited to work with Idris Elba and MTV Base to celebrate Africa Day this year through another powerful concert event. With African music continuing to connect and inspire people around the world, the timing is perfect to shine the spotlight on the next wave of African artists that will make a global impact on music and culture.”

Monde Twala, senior vice-president and general manager at ViacomCBS Networks Africa, said: “The past year has been an unpreceden­ted one for all of us and it is a tremendous inspiratio­n so see how our African artists and Africans on the continent and globally are lighting the way through creativity, collaborat­ion and innovation. MTV through music, culture and active citizenshi­p unifies and strives to mobilise the youth to drive hope and positive change. We are proud to partner with YouTube and Idris Elba for the Africa Day Concert 2021. As ViacomCBS we are committed to unleashing the potential of content.”

The concert will be hosted virtually in light of the ongoing Covid-19 pandemic, with all safety and social distancing measures observed. Viewers from around the global can expect to see a spectacula­r display of African excellence as the sounds, sights and rhythm of the continent unite Africans once again this Africa Day.

 ?? Pictures: Supplied ?? UPBEAT. Monde Twala, senior vice-president and general manager at ViacomCBS Networks Africa.
Pictures: Supplied UPBEAT. Monde Twala, senior vice-president and general manager at ViacomCBS Networks Africa.
 ??  ?? CONFIDENT. Alex Okosi, managing director of Emerging Markets in Europe, the Middle East and Africa at YouTube.
CONFIDENT. Alex Okosi, managing director of Emerging Markets in Europe, the Middle East and Africa at YouTube.
 ??  ?? HOST. Actor and musician Idris Elba.
HOST. Actor and musician Idris Elba.

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