Take a Coffee break in Durban

VIGNETTE: WORLD-CLASS MUSICIAN BACKS CITY’S EFFORTS TO ATTRACT VISITORS ‘Music and events have over the years proven to be among the biggest attractions.’

Black Coffee is taking Durban to the world in partnership with Durban Tourism. At an intimate, socially distanced event at the worldclass establishment Max’s Lifestyle in Umlazi, the global music icon unveiled a one-of-a-kind vignette that will promote Durban to international music lovers and tourists who want to explore the city, township cuisine and many other activities.

On the back of national roadshows that sought to stimulate and position Durban as the city of choice for not only a winter holiday, but a great remote “workcation”, and recently launching the Durban July Grand Experience, eThekwini municipality’s Durban Tourism researched and developed a creative opportunity through collaboration with Nkosinathi Maphumulo, aka Black Coffee.

The event was hosted by master of ceremonies and content curator Pamela Mtanga, with notable personalities in attendance including DJ Tira, DJ Sox, Junior de Rocka, Que (Distruction Boyz) and actress Brenda Mhlongo.

The event was also supported by local tourism stakeholders.

Community Services Committee chair Ntokozo Sibiya, delivering the keynote address on behalf of eThekwini mayor Mxolisi Kaunda, said: “Music and events have over the years proven to be among the biggest attractions for visitors.

“They help the city’s marketing initiatives.

“Research has shown that people travel to destinations because of certain events or to follow their favourite artist.”

MTV Base and BET Africa will showcase this authentic Durban story and its rich experiences through content that will be beamed across ViacomCBS Networks Africa’s platforms. “Music is life,” she said, “and Durban is the warmest city to be in this winter.

“With its diverse people, worldclass attractions, hidden gems, coastal culinary and luxury, visitors will be spoiled for choice this travel season.”