Join streetwise culture crew

Currently celebrating 50 years in Mzansi, South Africa’s biggest fast-food brand, KFC, has become a thread in the fabric of local street culture and to celebrate, the brand is on the lookout for a new crew – the young, upcoming culture creators who will define the future of street culture in SA.

From artists, performers, designers to content creators, KFC wants to help fuel your dreams and showcase your skills.

The Streetwise Culture Crew will be supporting creatives in South Africa through a variety of opportunities.

This initiative follows on from the nationwide hunt in May 2021 for three young social content creators – or KFC Social Heat Makers – who each won over R50 000 worth of prizes to fuel their creative journeys.

The Streetwise Culture Crew will focus on a new creative challenge aimed at designers. This spring, they are on the hunt for a trio of young creatives to collaborate and design a range of Streetwise street gear that is inspired by Mzansi street culture.

If you think you have the design creativity or fashion skills that set you apart, you could be one of three collaborators to join KFC and the talented illustrator, David Tshabalala aka Slaying Goliath, to design the limited-edition range of gear that will go on sale nationally via KFC SA’s first Insta-pop up in November this year.

The winning three collaborators will also walk away with the sale proceeds of their gear, as well as R30 000 to kick start their creative hustle.

Beyond the prize value of R30 000, sales proceeds and the opportunity to showcase your designs, winners will also receive a mentorship with David Tshabalala, profiling through KFC’s PR and digital platforms including radio interviews, as well as bragging rights as the first members of the KFC Streetwise Culture Crew.

– Citizen reporter