Create dual-purpose spaces
PLAYFUL, PRACTICAL: NEW MACRO-TREND IDEAS FOR YOUR HOME OFFICE AND EVEN KITCHEN
Going ‘phygital’, Decorex Africa will focus on how tech-smart your home really is.
The spaces we move, live and work in have all been radically re-imagined and will change further still... Industry researchers are investigating how tech smart or sustainable your home will be in the future to your evolving workspace, at home, the office, at a shared space, on the beach, or a combination...
In light of these shifts, Decorex Africa, the continent’s leading authority on décor and design, has completely re-imagined itself in a new “phygital” form that embraces the digital and physical manifestations of contemporary life.
Guided by new curator Bielle Bellingham, a creative director and former décor magazine editor, the re-envisioned show will take place in Cape Town and Joburg this year, with exciting new feature areas that reflect the times and illustrate how to live in the ever-changing now.
Each feature addresses a specific need, desire, gap or opportunity which has emerged.
Call them macro-trends if you will, but Decorex Africa’s new campus, future-present, retreat, kitchen project, surface bar, landscape, cooking theatre and makerspace themes, all re-imagine the way we experience familiar spaces and offer new solutions to take into the future.
Bellingham shares a few insights into what will be boldly illustrated at the shows.
Gone so
The home space is getting ready for a migration towards soft textures. Think 3D, voluminous pieces bringing a new-found sense of haven and an enhanced feel-good factor.
Work/play
The work space will be a gentle balance between what it is to work and what it is to play.
There is a fine line between play and workability in the decor and design industry.
We need a certain level of practicality to accomplish purposeful design, however, what would design be without playful creativity?
There is a perfect place for the ultimate work/play collaboration.
No more ‘kitchen’
Kitchens are adapting and morphing into living areas in non-conservative ways.
The Decorex Africa Kitchen Project embraces kitchen design that presents new directions for a hard-working space.
Making not taking
Makers and making have been surfacing for some time now, but the pandemic and burgeoning sustainability concerns have lent a different urgency and cachet to the act of making.
Now is the time to learn how to conserve, reshape and reupholster that sofa, instead of replacing it.
Decorex Africa will feature a new-wave maker station for the DIY movement of tomorrow.
Circular economy
Product and interior design crafted with sustainability in mind will drive a shift in both mindset and outcome.
Decorex Africa will be a showcase for newly engineered biomaterials, surfaces and solutions which let consumers live their best green life with ease.
These are a few of the highlights of the upcoming shows at the Cape Town International Convention Centre from 16 to 19 June and at the Sandton Convention Centre from 28 to 31 July.
The re-imagined Decorex Africa is positioned to move the industry into new territories of collaboration, inspiration and innovation.