Rihanna brings Fenty to Africa this month

“I am a proud Bajan who also feels a close connection to Africa and its people. I’ve had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future means so much to me,” says Rihanna, pictured, ahead of the launch of Fenty in Africa on 27 May.

When Rihanna launched Fenty Beauty in 2017 in 17 countries with vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style”.

She said she was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones.

With her mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

In 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all.

It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.

“Every launch is exciting. We’re all about being reachable to everyone, everywhere,” she said.

“But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.”

Fenty Beauty and Fenty Skin products will be available in stores this month.