Victoria’s Secret reviving fashion show a er hiatus

American lingerie giant Victoria’s Secret announced recently that its annual fashion show, scrapped after 2018 due to sluggish sales and diminishing audiences, will return this fall bringing high-profile models back onto its catwalk.

In a video posted on Instagram the company announced “the runway show is back this fall”.

“We’ve read the comments and heard you,” the group said in its post.

“The Victoria’s Secret Fashion Show is back and will reflect who we are today, plus everything you know and love – the glamour, runway, wings, musical entertainment, and more.”

Back in November 2019, the Ohio-based company announced the cancellation of the show, which had been criticised as sexist and out of step with the #MeToo movement that had gained support

The runway show, created in 1995, was followed by millions worldwide, but viewership dwindled over the years. In 2014 it drew nine million Americans viewers; by 2018 the figure was barely three million

Iconic models including Gisele Bundchen, Heidi

Klum and Adriana Lima have participated in the high-glamour event, where being one of the show’s so-called “angels” guaranteed a certain celebrity status. Entertainers

Taylor Swift, Kanye West, Rihanna and Bruno Mars also took part.

The label was owned by L Brands but the board approved the spinoff of Victoria’s Secret into a standalone company, which listed on the New York Stock Exchange in 2021.

Now Victoria’s Secret & Co, it includes its lingerie label, the Pink brand aimed at young women, and a cosmetics and accessories division called Victoria’s Secret Beauty.