GM is Humming forth on power
– General Motors confirmed its plan to reboot the Hummer – a military-style behemoth once seen as a symbol of American excess – in an all-electric version.
GM will unveil the revamped GMC Hummer EV in an ad during tomorrow’s Super Bowl game, reviving a vehicle launched in the ’90s but phased out after the 2008 financial crisis.
Rumours of the Hummer’s rebirth had been circulating in the US press for weeks, but GM confirmed it only on Thursday, ahead of the marketing blitz planned for the football championship between the Kansas City Chiefs and the San Francisco 49ers.
The 30-second “Quiet Revolution” spot in the expensive, coveted Super Bowl broadcast, plays up the gulf between the car’s brutish design and its noise-free operation. – AFP