Women ‘have eco­nomic clout’


The Citizen (KZN) - - News - Meli a Nga­lonkulu

Sin­gle women have been dom­i­nat­ing the prop­erty sec­tor over past three years.

Miss Uni­verse Zoz­ib­ini Tunzi said “let girls take up space and ce­ment them­selves” – but it seems women have been tak­ing up space in prop­erty for the past three years.

Slowly but surely, women are demon­strat­ing that they have in­creas­ing clout in South Africa’s econ­omy. This should not come as a sur­prise be­cause fe­males have al­ways been im­por­tant con­sumers.

Of the 18 mil­lion fe­male con­sumers in SA, ac­cord­ing to global mea­sure­ment and data an­a­lyt­ics com­pany Nielsen, 71% are re­spon­si­ble for gro­cery shop­ping, while 60% are the pri­mary pur­chaser within house­holds.

Ac­cord­ing to the re­port, the in­flu­ence is still to grow as 21 mil­lion fe­male con­sumers are ex­pected in the lo­cal mar­ket by 2025, with labour force par­tic­i­pa­tion num­bers set to in­crease from 9.5 mil­lion to 11 mil­lion.

“In terms of how fre­quently they shop, women are in-store at least once a week, con­sist­ing of a bulk shop once a month and top up shops three times a month,” the re­port says. Com­mon items in their monthly shop­ping bas­kets in­clude hair and skin­care prod­ucts and sanitary pro­tec­tion.

Their short vis­its to the store usu­ally in­clude fresh meat or poul­try, dairy prod­ucts, bread or freshly baked goods and laun­dry and house­hold clean­ing prod­ucts.

And their buy­ing power does not end at the mall. Over the past three years, sin­gle women have been dom­i­nat­ing the prop­erty sec­tor.

Women are the largest sin­gle group of prop­erty buy­ers in South Africa – big­ger than mar­ried cou­ples or sin­gle men.

Ac­cord­ing to re­search group Light­stone, al­most 72 000 sin­gle women bought res­i­den­tial prop­er­ties in South Africa last year. They have been dom­i­nat­ing the

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