Ambition the key to success
ENTREPRENEURS: APPROACH A VITAL ELEMENT
Running a successful business is about the individual and what they need to achieve to ensure a successful business model.
for themselves, the business, and society. It is what your customers identify with and what sets you apart from your competitors.
“When your core purpose or mission is clear, it’s easier to cultivate and channel ambition to all the right places.
“It’s easier to identify opportunities, make decisions, and focus on the impact you want to have on those around you.
“By letting the outcome drive you, it’s also easier to focus on the positive in every experience, including failure.”
What sets business owners apart is how they keep perspective, act quickly, and never quit.
“They are authentic and creative in their approach, self-sufficient and responsible, and they’re willing to sacrifice some things in exchange for an opportunity to develop and grow,” Harduth says.
Setting well-paced goals is also important.
“Excessively fast growth can be dangerous. When you grow too quickly, you might spend recklessly, invest in people, equipment, and resources you don’t yet need, and over-complicate your internal structures,” Harduth says.
What is important is setting achievable goals and breaking them into smallereven micro- goals.
“Aim for slow, steady growth over a period of months. Align all goals to your mission but push yourself out of your comfort zone.”
Setting smaller goals enables you to change strategy at any point, based on the environment and market changes.
“Aiming for small wins makes you flexible, adaptable, and able to make faster decisions,” he says.
Quality over quantity when seizing opportunities is important in being impactful to customers.
“If you’re unsure about what your mission is, research your customers. It will soon become clear that what’s important to them will also be important to you,” Harduth says.