The Citizen (KZN)

Desigual screams freedom and pleasure

- Citizen reporter

Desigual is an internatio­nal fashion brand establishe­d in Barcelona in 1984 and famous for the individual­ity and unique character of its creations, which aim to bring positivity and authentici­ty to thousands of people who want to express the best version of themselves.

The company has a workforce of over 3 700 and is present in 92 countries through 10 sales channels, over 500 branded stores and six product categories: woman, man, kids, accessorie­s, shoes and sport.

“True Summer has just begun.

And to celebrate, we’re bringing you a colourful, art-filled capsule that screams freedom. Sexual and romantic freedom, freedom of movement… and above all, freedom of expression,” the brand said.

Women entwined with nature, collages of deconstruc­ted sexual symbols, bright colours and seventies patterns tell stories about women and their pleasures. Welcome to Desigual’s freest capsule yet. Eve wasn’t a sinner: she was free and taught us what pleasure was. This is Miranda Makaroff ’s inspiratio­n, endless love for pleasure.

During a holiday to Ibiza in Spain, while getting in touch with nature she found inspiratio­n in the wild stimulatio­n it gave to her. Her imaginatio­n and colours took flight to depict these situations with a message: “let’s be free”.

Organic cotton and EcoVero fabric are the main materials used in this collection. Culottes made from different fabrics; tops featuring pleats or finely ribbed fabric; cropped and colourful jackets; cotton T-shirts or printed shirts. –

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