Goldstuck dials into a new world of motoring
FORD PASS CONNECT: INTRODUCING A REVOLUTIONARY VEHICLE APP ➤ At the launch, the star of the show wasn’t in the car.
Icame to love the Black Panther during two days of intimacy. No, not watching the movie, but test driving a car that was given that nickname. The new Ford Ranger FX4, launched in South Africa last week, had an extra attribute.
The tech functionality of most cars lies in knowing which buttons to press to have a great experience.
In the case of the Black Panther, our assigned jet black edition of the FX4, the cool experience started outside the car.
Produced at the Silverton Assembly Plant in Pretoria, it is the first Ford pickup made in South Africa that can be classified as a connected car.
Thanks to an app called FordPass, almost any function of the car that is not directly related to driving can now be controlled from a smartphone, at a distance.
This includes remote locking and unlocking, remote starting on automatic vehicles, vehicle locating and vehicle health alerts
It is made possible by FordPass Connect, with a dedicated modem standard on all new Ford Ranger models.
The modem is the key to the connected car experience, as it is the interface between car and smartphone. The app represents the experience itself.
It allows for command and control of the car, and stores key vehicle information, like warranty details, owner manual and service bookings.
Best of all, the app is backwards compatible, meaning it can work with models built from 2017 onward.
With my car test partner Simon sitting inside Steve’s Pub and Restaurant in Port St John’s, we took control of the car: not only locking and unlocking, but also checking the mileage, oil and fuel level.
The extra time inside meant the car was going to be baking hot under the East Cape sun, so we started it to get the aircon going, 10 minutes before sauntering back to the vehicle.
When we opened the door – unlocked from a distance, of course – the cabin was as cool as when we had left it.
The independent app
Sadly, we had to take our leave of the Black Panther, but she still had a surprise in store via the app.
Although she was unpaired from the app once I got home, I discovered I could still use it independently to find paid parking near a meeting venue.
Yes, you can find parking on mapping apps, but Google maps shows every open, closed, paid and unpaid (ie not secure) parking area. Waze only shows parking in one’s vicinity. FordPass not only allows one to search around a destination – and therefore plan the route in advance – but also indicates the hourly cost of parking.
None of this is ground-breaking. The exciting aspects of FordPass are that it is a well-integrated package, it works seamlessly, the lag between hitting the right button and the car responding has been reduced dramatically, and having this tech in a bakkie marks the beginning of connected car functionality coming to mass-market vehicles.
“We’re looking at it in terms of baby steps,” says Kuda Takura, smart services lead at Ford South Africa. “It’s the start of the journey which allows us to introduce those types of features. They prove the capability to utilise the growing speed and pace of internet networks and 4G connectivity, and in some quarters 5G, and pulling together where smartphones are today as well.
“We have arrived with a consistent, well-structured, fully functional application that is going to start a much more detailed journey around what we can actively do with data to better the lives of our customers.”
Once the tech is more broadly rolled out, he says, Ford will probably go back to the market for insights, speak to engineering teams and look at engagement data.
“There are two aspects of this. The one is from what customers have willingly opted into. There’s a lot of detail they can look at on our website as well as on the application to understand what’s being shared, and the vehicle also allows them to detail what they are comfortable sharing.
“On the other side, the ideas are limitless. For example, in the Ford Credit space we can look at it as a means by which we can reduce instalments on vehicles. We can potentially look at your profile and say, perhaps we signed you up to a contract where you are driving 20 000 kilometres per year, and you’re being billed accordingly. But in these Covid-19 times, for example, you’re only doing 12 000km. Can we then take that information and structure a better deal for you, presented to you in a manner that is personalised?”
➤ Safe to say, it’s been a whirlwind of change during a precarious period of lockdown.
The seemingly undefeatable fashion industry was dealt a heavy blow given the onset of the Covid-19 pandemic in 2020. This shock to the industry left many fashion brands scrambling to adjust to the new way of work.
Safe to say, it’s been a whirlwind of change in the last 12 months. This article takes a deep dive into the various changes the industry underwent and showcases its resilience during a precarious period.
1. Comfort is king
Since the first quarter of last year, we found ourselves working, exercising and socialising from our lounges. We were confined to our living spaces for long periods of time, so this challenge informed our dress sense.
Gone are the days of ironing a different blouse every day, or having to change into something more comfortable after the clock strikes five, comfort reigns no matter the time of day. Enter: loungewear.
Big names like Balenciaga, Burberry and Tom Ford all embraced this new trend and showed us their takes on the trend on the spring and summer 2020 runway.
Closer to home, South Africans are loving loungewear too, says value fashion retailer RunwaySale.
“We saw a 98% jump in sales in activewear items. Popular items in 2020 included tights, yoga pants and hoodies. Although people are slowly returning to ‘normal life’, we think the comfort trend may stick around for a little while longer,” says Rob Noble, chief operations office at RunwaySale.
2. Conscious consumerism
The consciousness movement expands far beyond the price point and now extends to employee wellness and environmental footprints of the companies they purchase from.
Aside, buying secondhand clothing has been touted as being the most sustainable choice a consumer can actually make so, this segment of the market is projected to see an even bigger boom in coming months.
3. Gateways to purchasing freedom
South Africans didn’t exactly take to online shopping with enthusiasm as a duck would to water. Over recent years, it’s been a rather slow burn for the country, with a few giants leading the pack. This of course changed greatly with the onset of 2020, as a significant 40% boost was seen in monthly online purchases, leaving retailers ready to welcome in new customers from behind their screens.
While not everyone has a bulky disposable income to support a weekly clothing haul, local shoppers are now afforded more payment options, making shopping more accessible to all.
4. You can sit with us
Another great change in fashion has been the long overdue inclusion of more plus size clothing options. In the past, plus size shoppers were not afforded much variety. This positively changed in the last year, with brands like H&M launching their Curvy Fit denims, and Ackermans broadening their size range.
With body positivity loudly stating its cause, the industry was forced to sit up and take note of its approach to inclusivity. Thanks to bold influencers like US singer Lizzo, fashion has become accessible to millions of plus size customers eager to grab their hands on trendy items which fit just right.
We are more than likely in for another year of change in the industry, but, it’s great to see the sector shape-shifting to make room for the consumer. –