PnP to use Mr Delivery
ONLINE ORDERS: TAKEALOT DEAL WILL SEE YOUR GROCERIES ‘DELIVERED IN 60 MINUTES’
Retailer looks to grow online sales eight-fold, come full year 2026.
JSE-listed grocery retail giant Pick n Pay yesterday revealed a partnership with the Takealot Group’s Mr Delivery service, which will see it ramping up its on-demand grocery presence, allowing customers to make online grocery orders that will be delivered in 60 minutes.
It announced the deal during a presentation on its revamped strategy plan, following the release of its latest full year results.
Pick n Pay says the rollout of this new service will begin in August in Cape Town, and subsequently across the county by the end of the 2023 financial year.
“Pick n Pay has concluded a commercial services agreement with the Takealot Group which will see the launch of a dedicated Pick n Pay on-demand food, grocery, and liquor offer on the Mr D app, which currently enjoys over 2.5 million active customers,” the retailer adds.
The group’s Smart Shopper loyalty programme will also be linked. “Under the agreement, when a customer opens the Mr D app, he or she will be offered the choice either to ‘buy groceries’ or ‘buy food from restaurants’,” Pick n Pay explains.
“By clicking on ‘buy groceries’, customers will enter a dedicated Pick n Pay food and grocery experience… Once the order is submitted and paid, Pick n Pay will pick and pack the order from the closest Pick n Pay store. It will then be collected by a member of the Takealot delivery fleet and delivered to the customer.”
As yet, Pick n Pay has been trailing far behind its largest competitor Shoprite, which has been dominating the on-demand grocery space with its Checkers Sixty60 app offering.
Bigger, be er, faster offer
“Pick n Pay already offers an excellent on-demand grocery service through asap! By working with the Takealot Group, customers will now be able to benefit from a bigger, better, faster, and more exciting offer,” says CEO Pieter Boone.
“It will be the best of Pick n Pay now on Mr D and benefiting from Takealot Group’s industry-leading platforms and service standards.”
Boone says through this partnership, the retailer looks to regain market dominance in online grocery [services].
He announced ambitions to grow Pick n Pay’s online sales by eight times, by the end of the 2026 financial year. “We are hugely excited to be partnering with the brand and the people at Pick n Pay, who share our values at the Takealot Group. Mr D’s 2.5 million customers will be delighted to see a Pick n Pay grocery offer on the platform,” Takealot executive chair Kim Reid says.
“The combination of Pick n Pay’s reach, quality and pricing, together with Takealot Group’s leading technology and scalable delivery network, is a recipe for success.
Reid says scalability will be a huge advantage. “Takealot Group, at peak, currently delivers over 5 million packages per month, with the ability and ambition to serve many more customers as demand for this offer grows,” he adds.
Rollout of new service will begin in August in Cape Town