INX Minty in on DStv
PRIME LIVE: ENTREPRENEUR TO HOST ENGAGING SHOW ON NEW CHANNEL
Experts say Muslim broadcasting platform is a game changer.
INX Prime – DStv’s newly launched Muslim premium broadcasting platform – has announced the appointment of high-profile business leader Zareef Minty, as host of Prime Live.
The fledgling channel will feature a variety of shows, geared towards uplifting and entertaining viewers.
While aiming to woo viewers from a diversity of cultural and racial backgrounds, INX Prime content will be produced with an Islamic ethos, bringing together communities and individuals for discussions on current affairs.
Minty will host the flagship show Prime Live from 7pm to 9pm on Monday to Friday with fellow hosts Raheemah Boomberg and Maimoona Mabena.
Minty said: “I am very excited for this opportunity. While television presenting is new for me, I’m ready to take on the challenge.
“Being on the prestigious television platform, I will be engaging with an audience that will include young people – something which is exciting for me.
“I am an advocate for youth development, so I could never turn down this opportunity.”
Added to lifestyle and current affairs shows, INX Prime, which has been seen by broadcasting experts as a game changer, will also feature movies and series from across the world, ensuring a wide selection of content, with something which will appeal to all its viewers.
According INX Prime’s managing director Farhad Omar, news and lifestyle shows are to be filmed and screened from the broadcaster’s Houghton, Johannesburg headquarters.
Omar said he believed the creation of the new channel was a historic development in the African media landscape.
“We will provide original programming that recognises the multiple needs of Muslims on the continent.
“For many years, we understood that we needed to make a positive contribution to the news and information available to Muslims on the continent. “The birth of INX Prime, will help us achieve that goal,” said Omar.
Minty is a Forbes 30-under-30 list maker who sits on various company boards, including Afribiz Invest Pty Ltd.
With a background in business, politics, leadership and innovation, media personality and entrepreneur Minty has over 22 000 followers on Instagram (@iamzareefminty), where he shares daily motivational content and entrepreneurship tips to help the youth.
An LLB graduate from the University of the Witwatersrand, Minty won the prestigious title of SABC 1’s One Day Leader, with an audience of more than five million people watching the show weekly.
He co-authored the book The Secret to Finding Love with relationship coach Aseema Kazi, unpacking aspects of building a healthy and successful relationship.