JT Comms flies flag for business

From public relations to digital disruptions, firm always defies odds.

Earlier this month JT Communication Solutions (JT Comms) won the award for SMMEs Owned By Persons with Disabilities at the inaugural National Presidential SMME Awards established by the department of small business development and its agencies, the Small Enterprise Development Agency, the Small Enterprise Finance Agency and in partnership the European Union and 22 On Sloane.

It was a fitting acknowledgement for a SMME that has, over the last three years, felt the harsh winds of the global pandemic along with the pain of personal disability and in the process had to pivot not just in terms of core strategy, but also core competencies.

From public relations to digital disruptions JT Comms have always defied the odds, doggedly steering through trying times and flying the flag high for female entrepreneurship.

Covid brought the business the same challenges faced by many SMMEs here and globally, as well as the added blow of founder and managing director Vanessa Perumal literally losing her voice to a rare form of cancer and a full laryngectomy.

With a desire for driving social change, Perumal has always used her voice and that of JT Comms to champion the African narrative and disrupt the status quo. JT Comms Entrepreneur Connect Africa was all about telling the African entrepreneurial story.

Despite her battle to recover her voice, Perumal has found new ways to cooperatively partner with innovative, technologically driven African hubs to aid the growth of SMMEs in Africa and encourage cross-country collaborations.

JT Comms has moved towards the effective use of the digital space to create new revenue streams and promote youth employment. Perumal is using her “new” voice to promote social entrepreneurship through speaking engagements. “This award is significant not just as a win just for JT Communication Solutions but shows the commitment from our president and the various enabling bodies to align with entrepreneurship as an opportunity to fix South Africa forward,” said Perumal.

“We are honoured to be recognised for our contribution in growing the ecosystem for entrepreneurs and showcasing a more positive accurate narrative of the possibilities of aligning synergised networks. The more we can tap into enabling legislative frameworks the more we are able to strive to creative transformative economies,” she said.

The awards were part of the National Presidential SMMEs and Cooperatives Summit.

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