Project is music to the ears

OPEN: TRAINING PROGRAMME FOR ALL SAMRO MEMBERS Its aim is to equip people with business skills to boost growth and success in sector.

Last Thursday, the Southern African Music Rights Organisation (Samro) announced the launch of an exclusive corporate social investment initiative, the Music Business Lab Training Programme in collaboration with

Music Business Lab (MBL).

The programme was initially limited to music publishers and self-published full and associate Samro members in Gauteng, Western Cape and KwaZulu-Natal. But due to the overwhelming demand, it has gone nationwide, recognising the significant interest and need in the music industry.

The programme will equip members with essential business skills to foster sustainable growth and success in the sector.

This strategic collaboration aims to empower 30 music publishers through an in-depth training regimen focused primarily on the nuances of the music business, particularly music publishing. The programme is poised to cultivate raw talent and spearhead the formation of resilient music enterprises that span SA.

It provides tailored support to grow the local industry, empowering SA’s music business SMMEs through certified training, incubation, accelerator programmes and professional development.

The organisation is spearheaded by industry veterans Ninel Musson and Beth Arendse.

Participants will gain insights into revenue enhancement, product innovation and personal entrepreneurial evolution.

They will also acquire invaluable skills and knowledge, positioning them not just to survive, but to thrive in the complex music industry value chain.

The programme also offers a range of additional benefits including exposure to key industry

opportunities and access to markets, all of which can fuel personal and professional growth.

It starts with a rigorous sixweek phase of call outs, screenings and selections which will pave the way for an intensive online educational journey.