Upload Datsun story to win

DATSUN has launched a new brand initiative to thank its first 100 000 customers for choosing a new Datsun vehicle.

The campaign celebrates the return of the famous brand and opens the next chapter in the Datsun stor y.

It was launched simultaneously at the beginning of this month in the four countries where Datsun has been introduced – India, Indonesia, Russia and South Africa.

Customers are invited to upload their stories to official Datsun pages through social networks using country-specific hashtags.

The best stories will be selected by a jury comprising representatives in the regions and the global Datsun Business Unit in Japan.

A number of the best stories will also be published on the global website: www.datsun.com/datsunstories.

The writers of the chosen stories – one from each market where Datsuns are sold today – will win a trip to Japan, Datsun’s home.

The car manufacturing company also plans to turn the winning stories into mini-movies, and to publish a book with the 20 best anecdotes, taking the top five from each market.

The Datsun GO was the first offering bearing the modernised brand to take to South Africa’s roads since the early 1980s.

This trend has continued in the new year with 2 671 sales since January, positioning Datsun as the leader in the 2015 A-segment dealer sales.

South African customers who have opted to receive communication from Datsun will be contacted to share their stories on Datsun’s Facebook page, Twitter or Instagram using #dastunsstories_za