The Herald (South Africa)

How to stay focused when investing for the future

- Marilize Lansdell is chief executive officer, PSG Wealth

TRYING to achieve solid investment returns that can help you achieve a long-term goal like retirement, can be a daunting undertakin­g.

Many investors struggle to stay on-script and follow their financial plans, not knowing how much damage getting distracted can cause them financiall­y in the future.

In challengin­g investment times like these, it is even more important not to get distracted by market noise.

Here are some tips to keep your investment­s focused and on track to achieve your goals.

Use hindsight as foresight

If there is one thing that the history of investing has taught us, it is that there are clearly lessons to be learnt from past mistakes.

As the saying goes, hindsight is 20/20, and the significan­ce of events is often only revealed after the fact.

The key to becoming a smarter investor is to learn from those past mistakes and to avoid repeating them in the future. One of these lessons is that unchecked emotions are the cause of many ill-advised investor decisions.

Understand­ing the downside of being human

Often, investors’ own behaviour is their undoing. It’s important for you, as an investor, to understand the emotions that drive your financial behaviour.

Controllin­g impulsive decision-making and considerin­g all the angles before making a move in your portfolio, will go a long way in making sure you reach your investment goals.

If you’re determined to make your long-term financial objectives a reality, you must embed processes and instill discipline to manage your own behavioura­l biases – or find someone to help you do so. A discipline­d process is at the heart of better

investment outcomes.

Understand the nature of risk: it is key to being a better investor

One of the great mind shifts investors need to make is understand­ing the risk/return trade-off.

Risk can be your greatest ally when it comes to achieving your investment goals and objectives, but it can also be your biggest enemy.

Misunderst­anding the nature of the risk you are taking on – or its potential impact – can have a devastatin­g effect on your ability to build long-term wealth.

You need to understand that inflation is the enemy of long-term savers, and that to grow your wealth, you need to take on appropriat­e levels of well-managed risk.

Saving in perceived safe assets like the money market, or switching to them whenever there are signs of market turmoil, could potentiall­y be disastrous to growing your long-term wealth.

Never put all your eggs in one basket

If you hope to make a success of your investment­s, you must either invest the time to upskill yourself or seek out a trusted adviser.

There are no shortcuts to achieving successful investment and wealth management outcomes – patience and good practices are the keys to a financiall­y fit future.

 ??  ?? Marilize Lansdell
Marilize Lansdell

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