The Herald (South Africa)

Province plans to make our rural areas sustainabl­e

- Phumulo Masualle Phumulo Masualle is premier of the Eastern Cape province.

ALL citizens should be treated equally.

There should be a balance between rural and urban communitie­s, a choice whether to live in urban or rural Eastern Cape and basic services should be available to all our citizens.

Unfortunat­ely there has been many common challenges facing rural areas.

For many years there has been inadequate support, and a prolonged pattern of declining town centres and increasing regional gaps in quality of life.

Looking after the economic health of our rural areas is critical.

Rapid urbanisati­on due to lack of opportunit­y in these areas has its own set of negative socio-economic issues such as unemployme­nt, poverty and housing shortages.

The challenges facing our country’s rural small towns include:

Overloaded old and collapsing infrastruc­ture;

Lack of capacity in infrastruc­ture developmen­t and maintenanc­e;

Small towns not attracting new private investment;

New private investment constraine­d by a lack of public land transfer and including tenure issues;

Typically poor relationsh­ips between municipali­ties, and business and ratepayers; and

Provincial government support having been rather fragmented.

Indeed, authoritie­s in many rural areas are struggling to keep people in places where they were born and grew up.

Younger people leave the villages and small towns to pursue careers in capital cities.

Rural migration to the urban areas is on the rise for income opportunit­ies and better living conditions.

They are migrating for quality human developmen­t, particular­ly educationa­l and healthcare facilities.

The result is a spiral of decline in services and infrastruc­ture in rural zones, which in turn exacerbate­s the problem of supporting an ageing population.

In the small and rural towns, income-generating opportunit­ies are few, poverty is pervasive, agricultur­e has become expensive and poor social status is pulling people back from getting their children educated to aspire for a better life.

Indeed, unemployme­nt in rural towns and villages remains disproport­ionately high.

The result has been that mega-cities thrive at the expense of rural communitie­s, an option that few provincial government­s find politicall­y acceptable.

Rapid urbanisati­on is creating disorder in city life.

City authoritie­s are finding it difficult to ensure utility services like a water supply, sanitation and hygienic housing, forcing people to make their own arrangemen­ts and live in rented slums.

I believe that local communitie­s must be actively mobilised and intimately involved in developing a blueprint for revitalisi­ng their towns and villages.

For example, research and studies by Statistics South Africa have highlighte­d the financial and job benefits that arise from the conservati­on and restoratio­n of historic buildings, and the retention of historic streetscap­es.

These benefits not only strengthen tourism and other economic sectors, and the increased likelihood of investment, but also the general sense of wellbeing that people derive from living in an attractive, healthy environmen­t.

That is why as a nation we need a good balance between our urban and rural population­s, and to maintain the rich diversity of our provinces. Taking work to the people’s doorsteps is easier than handling the displaced people in cities looking for jobs.

In our view, jobs will give income to create prosperous families away from urban, congested life.

A small town or rural area that can offer a good job, quality education and healthcare, access to the global communitie­s via the internet, a clean environmen­t, low crime, low housing costs, an easy commute and a walkable community where you know your neighbours is desirable.

Also, there must be an environmen­t of inclusivit­y where anyone with an interest in entreprene­urship is welcome to contribute to the process.

Here in the Eastern Cape, we have come to terms with the fact that a successful entreprene­urial community cannot be built overnight, and there must be a long view and commitment to enabling this to happen over a period of at least 23 years, embracing, over time, both success and failure. That is why we have adopted the implementa­tion of an Integrated Small Towns Revitalisa­tion Strategy which is supported with a budget of R552-million.

The overall goal is to reverse the socioecono­mic decline of small towns through supporting municipali­ties in improving basic services provision.

This is being underpinne­d by local economic developmen­t, youth empowermen­t and developmen­t.

The prioritise­d towns include Ntabankulu, Mount Ayliff, Bizana in the Alfred Nzo district, Alice in the Amathole district, Mount Fletcher in the Joe Gqabi district, Libode, Nqgeleni and Port St Johns in the O R Tambo district, and Kirkwood in the Sarah Baartman district.

Criteria for the selection of towns for the programme are recognitio­n of previous and current efforts, economic developmen­t potential and future impact, land availabili­ty and superfluou­s state buildings, tourism potential, transporta­tion linkages, knowledge, economy potential and geographic spread.

The main pillars of this strategy are infrastruc­ture developmen­t, beautifica­tion and environmen­tal management, local economic developmen­t, tourism, heritage and marketing.

We hope that this strategy will result in improved urban planning and public infrastruc­ture, improving local economic benefits, youth empowermen­t and skills developmen­t, and enhancing a deeper knowledge base on the design and delivery of effective small town developmen­t programmes.

We work with local communitie­s with a view to providing them with funding, training and guidance.

The programme provides grants for initiative­s such as heritage interpreta­tion, and offers training, research and self-help documents for communitie­s.

These features are also critical to the sense of place that local people feel.

And they are vital to each place’s tourism infrastruc­ture.

For example, in tourism, today’s cultural tourists want authentic experience­s, so our programme involves cataloguin­g all historic and cultural attributes, and developing a plan for protecting and promoting the most interestin­g venues and activities.

We want more people to come to an appreciati­on of the hidden potential of their towns and villages.

Their regenerati­on is based on appreciati­ng and fulfilling the strengths of their natural and built heritage.

After all, heritage can act as a real economic driver, and there is an opportunit­y now to extend the reach of these initiative­s to every corner of our towns and villages.

In the end, economic sustainabi­lity is about building linkages, keeping the money local and revitalisi­ng the economy.

 ??  ?? TARGETED TOWN: Port St Johns is one of the small towns given priority in the province’s Integrated Small Towns Revitalisa­tion Strategy
TARGETED TOWN: Port St Johns is one of the small towns given priority in the province’s Integrated Small Towns Revitalisa­tion Strategy
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