The Herald (South Africa)

Why we all need a PA in life

- BETH COOPER HOWELL

A friend of mine has recently started working as a personal assistant for another friend and her family. This arrangemen­t is, in my view, utterly delicious.

Reviewing columns from a few years ago, I noticed the words and phrases “hectic” and “to-do list” cropping up more often than not.

Four years ago, I told of how to save paper and the pain of lugging a diary around, I stored most of life on my phone or in my head. As a result, I was (I wrote then, and still am now) a flapping spinning top of stress.

In the pursuit of wanting to be that woman who has it all, I’ve got too much.

Full-plate syndrome is not my personal problem – it seems to shadow all my mommy and working gal friends too.

I asked my mother if this was a chronicall­y female thing and she reckons not. It’s the day and the age.

She doesn’t remember feeling so frazzled; she turned out home-cooked meals nightly, ran several successful businesses and still had good nails.

I’ve had the conversati­on repeatedly with girlfriend­s and despite synched smart phones and technologi­cal advances which should save time and money, we’re still miles from manic-free mornings.

We’ve got a range of war wounds to show for our eternal rat race – plastic smiles, short fuses and too many moments of “cheers, gotta run!”

I was in such a rush one morning to get the kids to school and myself to my desk that I plopped toothpaste into my bra. I only discovered it when the then-toddler started scooping “icing” from inside my batwing top, saying I tasted nice.

If I’d had less to do than I did, I’d have laughed it off – but scrubbing that chalky stain off my boobs was five minutes I’d never get back.

Everybody, says Katharine Giovanni of the Internatio­nal Concierge and Lifestyle Management Associatio­n, is trying to squeeze 36 hours into a 24hour day.

And this is why smart girls are starting to realise that hiring a personal assistant to help get your life back perhaps isn’t the preserve of celebritie­s anymore. A friend in Cape Town is transforme­d, thanks to Helene, her long-time PA.

I couldn’t get my head around the idea that a workfrom-home mom needed one.

She, however, is on-trend and outrageous­ly organised so it was only a matter of time before I saw her point.

When I was single, childless and a corporate climber, I couldn’t have coped without Ursula, who managed our newsroom floor with effortless grace. We pretend that management is in charge, but Secretary’s Day was created to remind us of who really runs the show.

Now that I’m supposed to earn an income, keep track of two kids who lose shoes and provide an endless stream of nutritious meals, it’s become insanely difficult to fit in the other stuff that modern life insists I do: tax returns, car services, perfectly-wrapped gifts, washing the dog, booking dental check-ups, relieving the car of festering apple cores and reminding my husband (again) that his traffic fine is dangerousl­y close to jail time.

If I had a PA, she (or he) could do these things for me. I’d oversee an empire of efficiency and be a nicer person, too.

 ??  ??

Newspapers in English

Newspapers from South Africa