Cricket-mad ‘Clix’ unites 400 at Test

The Herald (South Africa) - - News - Bhongo Ja­cob

What started as a sim­ple tweet from for­mer Dale Col­lege crick­eter Qhama Xhali – raised in King Wil­liam’s Town – ended up unit­ing 400 peo­ple from all over South Africa to watch the third Test match be­tween the Proteas and Pak­istan at Johannesburg’s Wan­der­ers Sta­dium at the week­end.

Xhali, 30, now based in Johannesburg and known on so­cial net­works as Clixwell, in­vited friends and strangers to the game and of­fered a free beer for ev­ery­body who came to sit at the “unity stand”.

The tweet made last week on Sun­day blew up on so­cial me­dia, lead­ing to the hash­tag #ClixIsBuy­ing.

Speak­ing at the game, Xhali said: “We have a nice small com­mu­nity of peo­ple who like to tweet about cricket.

“I’ve come to Test matches dur­ing the past three years and we al­ways found that we’re scat­tered around the ground.

“So I said: ‘Let’s all come to one stand. We’ll sit to­gether.

“[I’ll] buy you a drink and we’ll have the ban­ter we have on so­cial me­dia in real life.’ ”

To his as­ton­ish­ment, the tweet gar­nered 214 replies in 24 hours. “It re­ceived so many replies within a day – I re­alised it was out of my pay grade,” Xhali said.

With in­ter­est ris­ing, Xhali sought as­sis­tance from Cas­tle Lager, which spon­sored 400 tick­ets and free beer to first­time cricket watch­ers on Satur­day through the brand’s #SmashTheLa­bel cam­paign.

The la­bel was launched in July to shine the spot­light on stereo­types and la­belling and to en­cour­age South African cit­i­zens to judge peo­ple on their char­ac­ter and ac­tions, not their cul­tural back­grounds.

Xhali said: “I didn’t know about the cam­paign, but they asked me how many peo­ple I had for the game and if they are cricket lovers.

“I told them it’s just peo­ple de­bunk­ing stereo­types.”

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