Pearl Thusi joins alcohol brand trend
PEARL Thusi has thrown her hat into the lucrative alcoholic beverage industry after acquiring equity in premium gin brand, Black Rose Gin.
The multi-hyphenate star announced the news on Monday.
In the statement released to announce her acquiring an ownership stake in Black Rose Gin, the actress and TV host said she loved the brand after being introduced to it and decided that she didn’t want to be just a consumer, but an owner of the brand.
“I’ve tasted many gins and had many offers on the table for such collaborations. Everything made sense because the quality of Black Rose is the best, so it wasn’t a difficult choice. There’s really no other like it in the market and I can’t wait to show people exactly that,” said Thusi.
“I just love everything about this brand. The Black Pearl x Black Rose – it was written in the stars. I’m so excited to create a powerful and equally empowering future for the brand and those who love it. Get ready. We’re going to shake things up.”
The gin is South African distilled and produced and uses a botanical mix to create the flagship three variants Black Rose Gin – Satin Original, Ruby Blood Orange and Blush Pink Pomegranate. The brand was launched in February 2018.
Seth Pereira of Luxe Brands said they are excited to announce the partnership with Thusi.
“She embodies everything that Black Rose stands for, being a proud, independent and authentic, modern woman,” said Pereira.
“Pearl has shown, through hard work, dedication to her craft and an unconquerable attitude, what can be achieved, and we look forward to her bringing that driving focus and creative mindset in sharing Black Rose gin with consumers all over the world.”
Thusi is the latest high-profile personality to join the alcohol industry. She joins her friend, DJ Zinhle, who announced ownership of the bubbly brand Boulevard last year; Boity Thulo, who launched BT Signature earlier this year; Thapelo Mokoena, who is a co-owner in Nero wines; and Bonang Matheba, who launched her MCC brand, House of BNG in 2019.