Cadbury launches diet choc bar

CADBURY is launching a chocolate bar aimed at women in an attempt to win back lost sales among the diet conscious.

The Crispello is the first new chocolate bar launched by the firm since the 1990s and will be backed by a £7 million (R94m) advertising campaign.

Industry research shows that annual sales of single chocolate bars have fallen by about 6.6 percent in a market worth around £800m a year. Evidence suggests that this slump is almost entirely caused by women buying less chocolate.

The bar has 690 kilojoules, versus 1 090 kilojoules for a Mars bar. It tastes similar to Ferrero Rocher chocolates and comes in a resealable pack so it can be eaten one piece at a time. – Daily Mail