The Mercury

Entreprene­urship can ease unemployme­nt woes

- Mark Cunnington is an executive director of direct delivery at Pearson Education South Africa

GEM listed an inadequate­ly educated workforce, inefficien­t government bureaucrac­y, high levels of crime, corruption and onerous labour laws as major constraint­s to entreprene­urship. According to GEM: “The main challenge is to provide jobs and/or opportunit­ies for the youth where the estimated unemployme­nt level is in excess of 60 percent. This can be assisted through education.” It is thus clear that education has a pivotal role to play in South Africa’s entreprene­urial story.

Gearing education to provide entreprene­urs with the tools to succeed is a good place to start. After all, it is widely held that entreprene­urs hold the key to job creation and inclusive growth, which is what South Africa desperatel­y needs.

And there are countries that are getting it right. According to UK-based business networking group Approved Index, Uganda, Botswana, Angola and Cameroon are some of the most entreprene­urial countries in the world. Brazil also cracked a top spot, which is largely attributab­le to the fact that Brazil’s government encouraged entreprene­urial activity through providing tax breaks to firms that shared skills with entreprene­urs and colleges.

South Africa could learn a thing or two from these countries. For instance, government could facilitate entreprene­urship as a whole by funding entreprene­urial schemes, loosening up the regulatory environmen­t and structurin­g taxes in such a way that they are more supportive of entreprene­urs. Incentive schemes which encourage the private sector to become involved could also be establishe­d.

Educationa­l perspectiv­e

The private sector could be more supportive by engaging more with entreprene­urs, providing internship­s and funding bursaries. More needs to be done from an educationa­l perspectiv­e too. Research conducted by GEM shows that a positive correlatio­n between the success rate and sustainabi­lity of early-stage entreprene­urs and the level of education, especially entreprene­urial orientated education exists.

With this in mind, it is imperative that education be closely aligned with business and current trends. This can be challengin­g. The world is changing faster than before, and education institutio­ns and authoritie­s are struggling to develop, accredit and bring on-stream qualificat­ions that are relevant before there is a change in trend. Education role-players need to find new ways to be more agile and adjust courses to meet market needs.

A balance also needs to be struck between having academics who just lecture and bringing in practition­ers who know what is happening in the marketplac­e.

According to the 2012 Sub-Saharan African Regional Report on African Entreprene­urship, there are several other ways in which education could be entreprene­urially geared. These include, among others, expanding educationa­l curricula to improve the capability as well as the motivation of students to engage in entreprene­urial activities, to develop skills as well as positive attitudes and then make this type of education a compulsory subject in primary and secondary schools.

The report adds that entreprene­urship as a life skill should be introduced into schools to foster problem-solving skills and self-confidence. These skills could be applied across a range of contexts such as managing family finances and working as an employee. The report also recommends driving entreprene­urship through colleges and universiti­es across all qualificat­ions.

Work readiness skills, infrastruc­ture and digital tools also have a role to play.

Digital tools and platforms provide a huge scope for entreprene­urially orientated students (and people in general) to take advantage of distance or continuous learning. Being comfortabl­e with platforms such as social media can be used to by entreprene­urs seeking low-cost barriers to marketing their product or service.

The upshot is that entreprene­urship-orientated education is multifacet­ed and cannot be viewed in isolation. It needs to be integrated into South Africa’s educationa­l framework, thereby providing students with the tools and skills to become the entreprene­urs of the future.

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