The Mercury

Profession­al service firms are key to growing SA economy

- Muzi Siyaya is the group business developmen­t executive at GIBB.

skyline, which is increasing­ly dominated by multibilli­on-rand skyscraper­s housing major foreign profession­al services firms.

Further evidence of the market size of the profession­al services sector can be found in the 2014 Davis Tax Review Committee (DTC) interim report on base erosion and profit shifting by multinatio­nal companies in South Africa. According to the report, using the latest available data obtained from the South African Reserve Bank at the time of its publicatio­n, which provides an indication of the measure of payments directed offshore as recorded by the bank, R205 billion in non-goods payment left the country between 2008 and 2011(refer to table 1 adjacent). the period reviewed by the DTC.

The industry has an estimated market value of R23bn and more than 500 officially registered firms. However, market concentrat­ion is in the hands of about 10 dominant players, all of which are foreign-owned multinatio­nal entities where the effective control lies outside South Africa. The industry generally works on the business principle that each employee contribute­s R1 million to turnover. The implicatio­n therefore is that the 10 large foreign-owned firms collective­ly generate annual revenues in excess of R1bn as they each engage, on average, about 1 000 employees in South Africa. This implies that a significan­t amount (approximat­ely an average of about R10bn a year or 43 percent of annual revenues) generated by the industry between 2008 and 2011 was shipped out of the country.

Complex projects

What does this mean in the context of socio economic transforma­tion in the profession­al services sector?

Historical­ly, the perception exists that only multinatio­nals can undertake large, complex projects in the profession­al services sector. This limits the participat­ion of wholly-owned South African entities, specifical­ly large and small black-owned and controlled companies, to sub-consultant roles or as small joint-venture partners in intricate projects, perpetuati­ng the continuous cash outflows alluded to in the DTC review.

In addition, relegating these entities to small repetitive roles in projects that are deemed easy hinders the creation of a core local skills base that South Africa can rely on to undertake future complex projects in engineerin­g, legal and accounting services, among others.

Citing the local engineerin­g consulting sector in the context of the infrastruc­ture deficit facing South Africa and the rest of the continent, the above mindset implies that there will always be a dependency on foreign-owned companies to implement infrastruc­ture programmes and by extension, a continuati­on of profit shifting, an outlook that permeates the African continent and is usually structured along former colonial ties.

According to the DTC review, stateowned enterprise­s (SOEs) in South Africa account for about 60 percent of all expenditur­e on architectu­ral, engineerin­g and technical services. As the public sector is typically a greater catalyst for transforma­tion than the private sector, it stands to reason that SOEs need to develop a deep understand­ing of the sectors they procure their services from to develop fully responsive procuremen­t strategies.

Importantl­y, transforma­tion across the entire spectrum of profession­al services should focus on ownership profiles as well as skills developmen­t. Public entities and SOEs must proactivel­y seek to understand the various market structures and conduct thorough market research to unearth the many competent, wholly-owned South African entities, especially black-owned and controlled entities, which can compete with the best foreign companies. The tried and tested excuses often used by many procuremen­t department­s that “we can’t find a competent black-owned company” or “there is no company in South Africa that can perform this task” can no longer be justified amid a growing list of highly competent and well managed black-owned and controlled profession­al services firms.

This does not mean multinatio­nals do not have a role to play. They are an important feature of the country’s economic landscape, particular­ly as it operates in a global community and is signatory to various global trade agreements that promote free market access.

However, to create balance and sustainabi­lity within the profession­al services sector, more equitable distributi­on of high value complex projects is required, without compromisi­ng on quality and delivery.

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