The Mercury is on the rise
WHILE globally and nationally newspaper sales are declining, The Mercury is solidly bucking the negative trend.
By working hard to be truly meaningful to its loyal readership, The Mercury is managing to stem the fall in circulation and is thankful to every reader for making this publication one of only a few print titles in the country that are on a growth trajectory.
Compared with 2016 Quarter 4, The Mercury has grown its circulation in 2017 Quarter 1, according to the Audit Bureau of Circulation (ABC) figures just released.
Even more encouraging is that more copies of The Mercury are being sold now than this time last year – on a year-on-year comparison, there has been a 1.8% increase from Quarter One 2016. Yogas Nair, editor of The Mercury, said the latest circulation numbers for The Mercury were outstanding when one considered tight economic conditions and the proliferation of free digital news. “When newspaper figures are seeing a general decline across the board – with only a handful of publications managing to maintain their position or grow slightly – it is gratifying that The Mercury is swimming against the tide and picking up new readers along the way. “I must thank readers of The Mercury for their unflinching loyalty and support for a title that is still so relevant since its founding in 1852. “While this noteworthy performance clearly points to the title being closely aligned to our readers’ needs, we will work even harder to ensure that we produce a product that consistently entertains, informs and educates.”
Nair said the latest ABC figures for The Mercury reflected the newspaper’s continued commitment to outstanding journalism and a content mix that ensured a diverse range of readers were kept satisfied.
She paid tribute to the excellent team of mostly young journalists and said the international, national and local news, sports reports, feature articles with background and analysis, as well as the leader and opinion pages, combined to offer a platform for a diversity of views and to foster informed debate.
“The daily Business Report within The Mercury containing news on international market trends and national business news, and weekly supplements such as Good-Life, Motoring, and Network, contribute to a newspaper package that is hard to beat,” said Nair.