The Mercury

Perfectly planned, tailor-made tours

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WITH a long list of impressive and prestigiou­s awards to their credit, the Durban-based family business of Avoca Travels is now in its 37th successful year of operation.

Started by Noorjehan and Ebrahim Vadachia, the business is currently run by the second generation family members and has a staff complement of 20. The founders are still actively involved, however, and are more in marketing, product developmen­t, supervisor­y and mentorship roles.

“Mum always was and is still highly passionate about travel. She worked as a consultant initially and felt that she could do better on her own rather than working for a boss. Dad didn’t doubt her ability, rented suitable office space and the rest is history,” said their son Mahomed Vadachia.

“Avoca Travels is 100 percent blackowned and more than eighty percent of the staff are women from previously disadvanta­ged population groups.”

The company is “original and innovative” with an emphasis on tailormade tours, and prides itself on delivering a profession­al service that meets and exceeds all customer expectatio­ns, coupled with ethical integrity and sound financial responsibi­lity.

“Avoca Travels is a tour operator, not just an intermedia­ry or an internet portal that has no control over the quality of its offerings,” the company explains, adding that it is one of the most trusted travel brands in the land.

“We offer a truly bespoke and personal service to ensure that every step of your journey is planned perfectly,” they say.

Avoca’s world comprises an endless variety of destinatio­ns, with their most popular KwaZulu-Natal tours being their Hluhluwe Heritage and their KwaZulu-Natal Highlights. Avoca Travels specialise­s in inclusive tours to niche destinatio­ns for individual­s and small groups of travellers.

Asked what makes the industry so exciting for the company, Vadachia said it was “Experienci­ng this wonderful world, meeting interestin­g people and, helping our customers live their dream holidays.”

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