The Mercury

BUSINESS OF SAMSUNG

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THE GLOBAL 2008 financial crisis saw citizens and policymake­rs across the world look at their central banks to cultivate both financial stability and economic growth. However, the expectatio­n that central banks can foster economic growth is misplaced.

Indeed, central banks were met with new challenges in maintainin­g financial stability in the wake of the global financial crisis.

The demise of Lehman Brothers showed that banks and non-banks can lead to systemic disruption.

Many central banks responded to the crisis by adopting new policy measures called “unconventi­onal monetary policy”. One example of an unconventi­onal monetary policy is quantitati­ve easing (QE).

This means a central bank buys government bonds or other assets from the market in order to lower interest rates and increase the money supply.

Many economists to date believe that the US Fed QE of $4 trillion (R55.21trln) aided in saving the US economy and the world economy from the 2008 financial meltdown.

In our own backyard, the governing ANC seems determined to put a new twist on what “unconventi­onal monetary policy” means.

The governing ANC over the weekend again brought the role of monetary policy into sharp focus when it called on the South African Reserve Bank (Sarb) to allow monetary policy to take into account “other objectives such as employment creation and economic growth”.

To those who have kept abreast of the ANC’s rhetoric in the past 10 years, this was not something new.

The party’s 54th National Conference in December 2017 resolved that: “South Africa requires a flexible monetary policy regime, aligned with the objectives of the second phase of transition. Without sacrificin­g price stability, monetary policy should also take account of other objectives such as employment creation and economic growth.”

This resolution reaffirmed the resolution of the ANC’s 53rd National Conference Resolution in 2007 on the mandate of the Sarb.

I argue that the ANC is myopic and misguided on what monetary policy

PRESIDENT Cyril Ramaphosa arrives at the launch of the ANC manifesto at Moses Mabhida Stadium on Saturday. The ball is now in the ANC’s court to articulate­ly explain its monetary policy, the writer says. I African News Agency (ANA)

can and cannot do.

It is not in the central bank’s purview to avert every economic hardship or recession or pacify each and every episode of financial instabilit­y.

Nor is it in the province of the Sarb to ignite economic growth and create employment.

The Sarb’s most vital contributi­on to economic growth, I would submit, is to maintain low and stable inflation.

I argue that it is a mistake to think a “flexible” monetary policy will be a boost to our economic challenges.

A large portion of our economic and social ills have been own goals and the ANC must take responsibi­lity for low growth.

The economy has grossly underperfo­rmed in the past decade, due to policy uncertaint­y and corruption on an industrial scale. No one with their thinking faculty intact would blame the moribund economy on the Sarb’s monetary policy.

The Bureau for Economic Research (BER) in a study released last year found that the unemployme­nt crisis has been home-made.

The BER research looked back at the performanc­e of the South Africa economy between 2010 and 2017.

The study found that since the global financial crisis, domestic real gross domestic product growth has underperfo­rmed relative to both emerging market peers and average global growth.

The organisati­on said the underperfo­rmance hurt job prospects and tax collection.

The research showed that under different assumption­s regarding post-crisis growth and the elasticity of employment, the economy could have created between 500 000 and 2.5 million more job opportunit­ies over the eight-year period.

It is not as if the ANC-led government is helpless in influencin­g the country’s economic trajectory.

The governing party has fiscal policy as its tool to foster economic growth. The government can also help create policy that elevates business and consumer confidence.

Monetary policy at its heart looks into ways central banks manage the supply of money and interest rates in their economies.

These monetary policies, however, are not cast in stone.

They are adjusted according to the economic conditions that a country is facing. We should shun the temptation to cry wolf whenever monetary policy changes are mooted as long as the independen­ce on the central bank is maintained.

Monetary policies evolve. Inflation targeting, which many central banks including Sarb use, was pioneered in New Zealand only in 1990.

South Africa formally introduced inflation targeting in February 2000. This demonstrat­es the monetary policies are subject to change. The debate over ANC’s stance should be constructi­vely debated and not be shouted down.

It would be wise to heed the counsel of Maarten Ackerman, the chief economist and advisory partner at Citadel, when he said: “It is a global trend for central banks to ask, “What is most appropriat­e to set monetary policy? What do you need to focus on? Can it be as limited at just looking at prices? Or should it be much broader than that?

“I think that all-in-all, as long as the Reserve Bank can remain independen­t; there is room to adjust the mandate to be more specific to what is currently needed in the economic environmen­t.”

The ball is now in the ANC’s court to articulate­ly explain what it means by a monetary policy that takes into considerat­ion job creation and economic growth. The failure to adequately explain this policy stance is an unnecessar­y distractio­n at a time the economy is facing both domestic and external headwinds.

AFFORDABLE PHONES FOR INDIA

SAMSUNG Electronic­s unveiled a new range of inexpensiv­e smartphone­s for India, seeking to win back customers in the world’s fastest-growing smartphone market and regain ground lost to Xiaomi Corporatio­n and other Chinese rivals. The three M series devices, all priced below 20 000 rupees (R3 922) apiece, will launch on February 5 on the Samsung India online store as well as Amazon India, the South Korean manufactur­er said. The cheapest of the range will sell for less than 10 000 rupees. The company will later take the devices to other markets. “It’s aimed squarely and entirely at millennial­s who form a third of India’s 1.3 billion population and comprise half of the country’s online shoppers,” said Asim Warsi, senior vice-president at Samsung India. As smartphone sales growth sputters in saturated Western markets, every smartphone maker from Apple Inc to Samsung and Xiaomi are looking to India to boost their fortunes. The world’s second-most populous country is also the fastest-growing geography for sales. Yet, with only 24 percent of Indians owning smartphone­s, there’s plenty of room for capturing new customers. “The battlegrou­nd in India is the mid-tier and low-tier smartphone segment, which is huge,” said Anshul Gupta, an analyst at Gartner. “Any vendor looking at volume, revenue or market share which aspires to be among the top five will have to operate in that segment.” Shares of Samsung fell 0.7 percent in Seoul. The stock fell 24 percent last year. India is a fiercely competitiv­e market. While price is a key factor, first-time smartphone buyers are also looking for value in terms of design and battery life. Cameras and their specs are an important considerat­ion in selfiecraz­y India. I Bloomberg

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