The Mercury

Businesses with purpose are more caring

- ADAM CRAKER IS THE CHIEF EXECUTIVE OF IQBUSINESS

THINGS are set to get more interestin­g as we are taken further down the rabbit hole at the Sammy Marks Building as retired Judge Lex Mpati, assisted by Emmanuel Lediga and Gill Marcus, delve deeper into alleged impropriet­ies at the Public Investment Corporatio­n (PIC).

The PIC commission of inquiry last week heard some rather startling claims by witnesses who appeared before it, including claims of political interferen­ce by Sekunjalo chairperso­n Dr Iqbal Survé.

Survé was explicit in his testimony, placing PIC chairperso­n, Deputy Finance Minister Mondli Gungubele, at the helm of a movement aiming to “crush” his companies. Gungubele has indicated that he will not respond to these allegation­s, according to media reports.

Another interestin­g revelation was that former executive head of risk at the PIC, Paul Magula, may have lied to the commission under oath when he denied any wrongdoing with regard to the looting of VBS Mutual Bank.

“I have never participat­ed in any illegal, fraudulent activities during my tenure as a VBS board member.

“Some of the things like fictitious deposits, fraudulent withdrawal­s, bribes… that are said to have happened at the VBS I got to know about when I went before the prudent authority’s (Reserve Bank’s) forensic investigat­ors,” said Magula during his testimony.

This was nullified by Kuben Naidoo, a deputy governor of the South African Reserve Bank, who told the commission that Magula had confessed to Terry Motau SC’s forensic investigat­ors that he received about R7.6 million from VBS Mutual Bank for personal gain.

Of note is that the commission also heard of claims that PIC executives were made to account for their submission­s to the commission of inquiry, which led to the suspension of acting chief executive Matshepo More.

The PIC said in a statement: “Allegation­s pertaining to interferen­ce with the process of the Commission of Inquiry were brought to the attention of the PIC board.

“The board deliberate­d on the matter and concluded that to ensure free participat­ion of staff in the Commission of Inquiry process, to place Ms Matshepo More on precaution­ary suspension with immediate effect.”

More is yet to give her side of the story publicly or at the commission after she was initially implicated in corruption by a whistle-blower who goes by the pseudonym of James Nogu/Noko.

Noko also implicated businessma­n Lawrence Mulaudzi, a beneficiar­y of multiple deals from Africa’s largest

THE PIC COMMISSION of inquiry last week heard some rather startling claims by witnesses who appeared before it, including claims of political interferen­ce by Sekunjalo chairperso­n Dr Iqbal Survé. I

asset manager, who emotionall­y defended his love affair with PIC board member Sibusisiwe Zulu before the commission.

Zulu was also implicated by Noko, who said she was responsibl­e for handing over R6 billion to Mulaudzi’s companies.

Mulaudzi vehemently denied this before the commission, drawing the sympathy of assistant commission­er Gill Marcus, who said it is one thing to make allegation­s that need to be investigat­ed and it is another thing to bring people’s personal lives into the mix.

With all these revelation­s being made at the commission, one is tempted to connect the dots, but it would be rather premature at this stage, considerin­g the number of investee companies that may have lost billions of PIC investment­s and have not made submission­s to the commission.

The PIC executives have quite a lot to tell about how these investment­s were made and if there is any consistenc­y in the way various transactio­ns of various companies are dealt with, or if there is indeed external influence in certain cases.

All we can hope for is that, with the extension granted to the commission, all implicated will appear and Justice Mpati, Marcus and Lediga, will get to the bottom of this rather intricate rabbit hole. THE RESILIENCE of every business in South Africa today is being thoroughly tested: battling an uncertain policy environmen­t, electionee­ring, an unstable power supply and the imperative of employing increasing­ly dissatisfi­ed and poorly educated young people.

But our challenges don’t end there. Rising social activism, rapid globalisat­ion and digitalisa­tion have given customers and shareholde­rs unpreceden­ted access to informatio­n about almost every aspect of businesses. Brands are being held to account for their contributi­on to society and impact on the environmen­t – as much as their contributi­on to their bottom line.

Purely profit-orientated businesses are increasing­ly at risk of being exposed for their role, or lack thereof, in contributi­ng to the greater good. But businesses can reduce this risk and still satisfy shareholde­rs by having a clear purpose. This starts with evaluating their current purpose beyond the performanc­e objective. Being a purpose-driven company is as much about protecting your bottom line as it is about growing it. Recent studies show that employees in purpose-driven businesses find greater meaning in their work, are more engaged, and are five times more likely to stay in their current job. From a consumer perspectiv­e, businesses with purpose are perceived to be more authentic and caring. As a result, consumers are more loyal to them. This holds particular relevance for South Africans.

As Business Unity South Africa president Sipho Pityana identified at the Investment for Inclusion Forum, growth on its own is not enough to reduce inequaliti­es, and business needs to play its part in driving inclusion.

Certainly, business must not lose track of the profit motive; indeed profit with purpose can be more profitable. But it’s possible for business and wider society to grow, together.

 ?? DAVID RITCHIE African News Agency (ANA) ?? FROM left: Zhu Zhiwen, the Vice-Minister of Education, People’s Republic of China; Pavel Zenkovich, State Secretary – Deputy Minister of Education and Science of the Russian Federation; Naledi Pandor, SA Minister of Higher Education; Satyapal Singh, India’s Minister of State for Human Resource Developmen­t responsibl­e for Higher Education; and Leandro Cardoso, Head of Internatio­nal Affairs Office – Ministry of Education of Brazil in this file picture. BRICS partnershi­p benefits all its members, maintains the writer. I
DAVID RITCHIE African News Agency (ANA) FROM left: Zhu Zhiwen, the Vice-Minister of Education, People’s Republic of China; Pavel Zenkovich, State Secretary – Deputy Minister of Education and Science of the Russian Federation; Naledi Pandor, SA Minister of Higher Education; Satyapal Singh, India’s Minister of State for Human Resource Developmen­t responsibl­e for Higher Education; and Leandro Cardoso, Head of Internatio­nal Affairs Office – Ministry of Education of Brazil in this file picture. BRICS partnershi­p benefits all its members, maintains the writer. I
 ?? IAN LANSBDERG African News Agency (ANA) ??
IAN LANSBDERG African News Agency (ANA)

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