Hollywoodbets takes on stadium naming rights
HOLLYWOODBETS announced yesterday that it had taken on the official naming rights of the Kingsmead Cricket Stadium with immediate effect.
Hollywoodbets has been at the forefront of cricket sponsorship in the province for the past four seasons and this new, five-year partnership agreement will see them involved until at least August 2024.
The ground has been going through a major revamp in the lead-up to the new season, as the stadium prepares to host the domestic season and current world champions England.
Media and communications executive at Hollywoodbets, Devin Heffer, said: “Our first step into cricket started in the 2015/16 season as associate sponsors of the then Sunfoil Dolphins, and then becoming title sponsors the following year.
“The decision to take over naming rights of Kingsmead has a lot to do with the incredible team at the KwaZulu-Natal Cricket Union.
“We want test cricket back at Kingsmead. But most importantly, we want the fans back at Kingsmead.”
KZN Cricket’s chief executive Heinrich Strydom said the union was excited to partner with Hollywoodbets.
“We’re excited about what it’ll mean for the future of cricket in KZN.
“As a company with roots in the city, it’s fantastic that we can work so closely together from a team sponsorship and stadium sponsorship perspective. It’s been a privilege to partner with Hollywoodbets during the past few years. They’re incredibly professional people with immense passion for sport and the communities where they are based.”
Hollywoodbets Kingsmead is the home of the Hollywoodbets Dolphins as well as the Durban Heat franchise.
It will also provide the venue for a One Day International and a T20 International against England this summer.