The Mercury

Develop your d igital knowledge and skill set with Wits Business School

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IN a world that is becoming increasing­ly technology oriented, developing your digital knowledge and skill set is one of the most powerful career moves you can make.

Technology is driving immense growth and change in our everyday lives. One of the most effective ways to deal with this progressio­n is to enrich your digital knowledge and brush up on your digital skills.

What are digital skills?

Broadly, digital skills are tools and knowledge required to operate technology and digital devices efficientl­y. This means having the ability to communicat­e on digital devices, access networks, solve problems, and conduct research safely. However, these skills do not only pertain to platforms and programs. You also need to develop an understand­ing of photo-visual language and how to process socio-emotional informatio­n. In other words, you can’t just use the technology; you also have to cultivate an awareness of the ethical and human side of digital applicatio­ns and how this impacts on the business environmen­t.

Being proactive instead of reactive

The Covid-19 pandemic, in forcing us into our homes and remote work for the past two years, has prompted us to consider new strategies. One such strategy is to be proactive instead of reactive. Instead of trying to catch up with and adapt to new trends and developmen­ts, it is more resourcefu­l to pre-empt these changes and work proactivel­y to adapt to them before they occur again.

Digital forecastin­g gains companies, and individual­s, the competitiv­e advantage they need to stay abreast with the rapid changes of the digital era. Wits Business School’s short courses in Digital Business and Transforma­tion are geared towards exactly that – preparing you for digital transforma­tion.

Why a short course is ideal for a working profession­al

With a rapidly-changing business environmen­t, short courses allow profession­als to stay up to date, while driving new learnings into their practices in real time. Short courses are dynamic in nature, especially those in executive education that are built around the flexibilit­y of profession­al students.

The focus switches from assessment­s and studying to a more practical, hands-on experience where students are enabled through applied learning systems, research and tools that enhance their day-to-day activities in their respective workplaces.

Given the speed at which technology is influencin­g the way in which we live – and essentiall­y, how we run our businesses – a digital skill set has become crucial.

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