Beyoncé excited to be in jewellery campaign
SINGER Beyoncé says she is “honoured” to be involved in the new Tiffany and Co campaign.
The Break My Soul hitmaker, 41, is excited to dive into the individuality afforded by the brand’s offerings for a second year in a row.
She told Elle.com she was “honoured to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals”.
Alexandre Arnault, the legendary jewellery brand’s vice-president of product and communications, says the Beyoncé-fronted campaign is a celebration of “fearless creativity”.
“Beyoncé is an inspiration to so many because she embodies these qualities. We are honoured to continue our partnership for the second year in a row and usher in an exciting new era of love.”
Beyoncé – who celebrated her birthday on Sunday – sports a piece from the Tiffany HardWear collection, designed especially for the campaign.
In addition, the Crazy In Love hitmaker is expected to star in a film based on her latest single, Summer Renaissance, which is tipped to be directed by Mark Romanek and choreographed by Fatima Robinson.
Recently, Beyoncé – who is mother to daughter Blue Ivy, 10, and 5-year-old twins Rumi and Sir with her husband rapper Jay-Z – paid tribute to Serena Williams, who retired after being knocked out of the US Open and securing 23 Grand Slam titles, at the Video Music Awards.
A video honouring the 40-yearold tennis icon that had the Destiny’s Child alum’s voiceover said: “When the world writes her down in history we’ll begin where she started: at love.”