Jo­hann Ru­pert’s tips on busi­ness are valid

The Mercury - - METRO -

LIS­TEN­ING to and read­ing about the well-at­tended Power FM de­bate, with host Given Mk­wari and South African and global brand busi­ness leader Jo­hann Ru­pert, the box­ing anal­ogy of a “Rum­ble in the Jun­gle” was a good point.

The Ru­pert fam­ily, which now has the third gen­er­a­tion in its busi­ness, has a solid rep­u­ta­tion of stay­ing com­mit­ted to SA and ex­pand­ing its op­er­a­tions glob­ally.

For the Ru­perts and many fam­i­lies to re­lo­cate away from SA is not a fi­nan­cial is­sue but more a fam­ily and per­sonal choice.

As for their var­i­ous man­aged brands/busi­nesses there is no ex­clu­sive monopoly and reg­u­la­tions – con­sumer be­hav­iour, tech­nol­ogy and com­peti­tors are se­ri­ous threats to their var­i­ous busi­nesses and busi­ness op­er­at­ing model.

As for SA, the essence of what Ru­pert was try­ing to em­pha­sise was that for in­tel­li­gent peo­ple to hang around ex­pen­sive “wa­ter­ing holes” dur­ing the start-up phases of their lives and ca­reers is not go­ing to be a way to at­tain sus­tain­able suc­cess and pros­per­ity for a coun­try.

Suc­cess would be at­tained by in­no­va­tion, tak­ing good busi­ness risks, weed­ing out the duds, and the “grit” to slog it out.

MUHAM­MAD OMAR

Dur­ban North

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