Edi­tors NOTE

The Poultry Bulletin - - EDITOR'S NOTE - By Cameron Macken­zie

With the com­ing of the New Year, the coun­try re­mains dan­ger­ously dry across many provinces. The im­pli­ca­tions of the drought on our in­dus­try, on farm­ers in gen­eral, and on the econ­omy have yet to be fully quan­ti­fied, but ex­pect the bill to be mas­sive. We cover some of the talk­ing points in our Lo­cal News sec­tion, as well as in Kevin’s From the Desk, which also fea­tures the lat­est in news from SAPA. The new Boards have be­gun their work, so read all about it here, as well as the lat­est de­vel­op­ments on the trade front. In our lo­cal news sec­tion, Agrisa warns of a per­fect storm – a com­bi­na­tion of drought, spi­ral­ing crime and di­vi­sive pol­i­tics. Ag­biz too re­flects that the year ahead is likely to be more dif­fi­cult than the one that lies be­hind us – and when you add to this the is­sue of cur­rency de­pre­ci­a­tion, ris­ing costs, in­creas­ing in­fla­tion and the pro­jected rise in in­ter­est rates, it looks as if the ride is go­ing to get very rough in­deed. We also fea­ture a sum­mary of the Rabobank global out­look for 2016, which paints a bet­ter pic­ture for a world that’s free of the chal­lenges faced by our lo­cal in­dus­try. What­ever hap­pens, it’s clear that 2016 is go­ing to be a busy one!

Bird flu is top of mind again, and just as France sees a de­cline in in­fec­tions, a new out­break oc­curs in Scot­land. Now that the USA has ap­plied re­gion­al­i­sa­tion, can the UK do the same, say­ing that chicken from Eng­land is not the same as chicken from Scot­land as re­gards AI in­fec­tions? Time will tell. Read all about th­ese de­vel­op­ments and more from across the world in In­ter­na­tional News as poul­try seems to be the new way to fight bat­tles.

Steroids, hor­mones, ge­netic mod­i­fi­ca­tion and caged chick­ens – all this and more the vast ma­jor­ity of US con­sumers be­lieve goes into poul­try pro­duc­tion al­though the re­al­ity is none of this is true. Yet per­cep­tions are all that count, so the in­dus­try is sit­ting up and tak­ing no­tice. Read about this in our To­day in the USA fea­ture, where re­sults of re­search in the USA re­veal the mas­sive ex­tent of com­monly held mis­con­cep­tions that still pre­vail.

This month, we’re de­lighted to fea­ture Sun­rise Farms, a fam­ily owned en­ter­prise that shows how suc­cess­ful op­er­a­tions are built – hard work, sus­tain­abil­ity and tal­ent. We trust you en­joy read­ing about the peo­ple who make our in­dus­try a world­beater each month as much as we do writ­ing about them.

Lastly, let me wish you strength and for­ti­tude in the year ahead, and thank you sin­cerely for tak­ing the time to read our mag­a­zine, to sup­port our pub­li­ca­tion, and sim­ply for tak­ing the trou­ble to keep in touch. Happy New Year!¡

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