Ap­proval for slow grow­ing breeds

The Poultry Bulletin - - INTERNATIONAL NEWS -

Two of Avi­a­gen’s slower grow­ing breeds Ranger Gold and Ram­bler Ranger - have been ap­proved for use un­der the Dutch Bet­ter Life Star cer­ti­fi­ca­tion scheme for broil­ers, join­ing the Rowan Ranger that achieved the same cer­ti­fi­ca­tion 5 years ago.

Ap­proval was granted fol­low­ing wel­fare as­sess­ments and other tests, in­clud­ing au­dit­ing by Wa­genin­gen Uni­ver­sity and Re­search Cen­tre.

The 1,2 or 3 Star Sys­tem was de­vel­oped by the Dutch An­i­mal Wel­fare As­so­ci­a­tion Dierenbescherming to im­prove an­i­mal wel­fare by set­ting min­i­mum qual­ity stan­dards.

Of­fer­ing a feather-sex­able broiler with ex­cel­lent feed con­ver­sion and meat yield as well as su­pe­rior wel­fare traits, the Ranger Gold is suit­able for in­door, or­ganic and free-range pro­duc­tion.

Suit­able for ei­ther or­ganic or free-range pro­duc­tion, the Ram­bler Ranger mean­while pro­vides a tra­di­tional broiler that can be grown to a higher age with com­pet­i­tive meat yield and ex­cep­tional health and fit­ness.

“The core ob­jec­tive of Avi­a­gen’s slower-grow­ing port­fo­lio is to en­hance the wel­fare ben­e­fits of the birds at the same time as de­liv­er­ing strong ad­van­tages for feed ef­fi­ciency and meat yield within this sec­tor,” says Mag­nus Swa­lan­der, gen­eral man­ager of Avi­a­gen Ltd. “This is a very im­por­tant and pos­i­tive step for Avi­a­gen as con­sumer in­ter­est in this niche mar­ket seg­ment con­tin­ues to grow.”¡

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