Record fine for Oz egg pro­ducer

The Poultry Bulletin - - CONTENTS -

Alead­ing Aus­tralian egg pro­ducer has been fined AUS$750 000 ((US$594 000) plus AUS$300 000 (US$238 000) in costs af­ter it was found guilty of mak­ing false or mis­lead­ing rep­re­sen­ta­tions that eggs it sold were free range.

Fol­low­ing a com­plaint brought by an­i­mal wel­fare group Hu­mane So­ci­ety In­ter­na­tional over con­di­tions on select poul­try farms be­tween April 2011 and De­cem­ber 2013, the Aus­tralian Com­pe­ti­tion and Con­sumer Com­mis­sion (ACCC) brought the ac­tion against Snow­dale Hold­ings in Western Aus­tralia, which cen­tred around Snow­dale’s man­age­ment at sites in Cara­booda and in Perth’s Swan Val­ley, where the com­pany pro­duced branded eggs in­clud­ing Eggs by El­lah.

While the com­pany’s ad­ver­tis­ing in­cluded claims that its eggs were “free range”, and fea­tured pic­tures of chick­ens in “grassy fields”, the court found that con­di­tions on farms pre­vented most birds from ac­cess­ing out­side range area reg­u­larly. It con­sid­ered over­all stock­ing den­sity in sheds too high, and the num­ber of pop holes avail­able in­hibitive to rang­ing.¡

The ar­ti­cles above have all been com­piled by the Ed­i­tor and do not nec­es­sar­ily rep­re­sent the views, opin­ions or po­si­tions of SAPA.

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