The Rep

Chery dealership another big investment in Komani


Kelston Motor Group has continued its journey of investment in the Eastern Cape economy with the establishm­ent of a Chery dealership in Komani.

The operation opened on August 1 at 4 Woodfield Street to bring the group’s number of dealership­s to 21 across the Eastern Cape.

Group operations director Peter McNaughton said the latest expansion was in line with the company’s vision to support the local economy.

“We made a conscious decision some time ago to focus the company’s growth in the Eastern Cape,” McNaughton said.

“This region is our home and we believe it is important to invest, grow and build within the province.”

He said it would be the sixth brand represente­d by Kelston in Komani and that the group had made substantia­l investment­s at all of these sites, which indicated its long-term belief in the town and its economy. “This region faces the same challenges as many others in the country but it is represente­d by a number of energetic, positive and passionate businesspe­ople and entreprene­urs. We feel privileged to be part of that,” McNaughton said.

He said the company had establishe­d successful Chery operations in Gqeberha and East London.

“We believe the brand will provide an excellent alternativ­e for our customers in Komani. We have a solid base here as a group and believe we can support the brand in growing to its full potential.”

McNaughton, who oversees the group’s dealership­s in the passenger, light commercial and luxury vehicle markets across the province, said the company felt the brand was well-suited to the area.

“As an SUV product, it fits the lifestyle of the customer in Komani and surrounds,” he said.

“In addition, the 10-year or onemillion-kilometre engine warranty is a major selling point.

“The range carries a standard service plan of five years or 60,000km, which can be upgraded to a maintenanc­e plan for a nominal fee. In addition, the vehicle bodies are fully galvanised and have a standard manufactur­e warranty of five years or 150,000km.

“Its technology, safety and performanc­e are things one can only truly experience by spending time in the vehicle and I encourage the public to visit [sales manager] Tunga Mushakwe and his team at Kelston Chery Komani.”

He added that Chery had sold 1,262 units in July in SA, placing it eighth in terms of passenger volume.

“That’s not bad for a brand which has been operationa­l for less than a year with only three models, with more launches to come.”

He believes Mushakwe is ideally qualified to run the dealership.

“Tunga recently spent some time with us in Gqeberha learning the various systems and I could see his excitement for the brand build the more time he spent with the team and the vehicles.

“He is a Komani local and has run a business in the town after being involved with Kelston on another brand. He has a great understand­ing of the local market and I am glad we were able to join hands with him in this venture.”

He said the dealership would have access to all used vehicles within the Kelston Motor Group, which was in excess of 400 units.

“Even though these are not on the floor, technology makes it possible for customers to have all the necessary informatio­n to make their decisions. The unit is shipped to the dealership by our own fleet of car carriers for final inspection.”

 ?? Picture: SUPPLIED ?? NEW BEGINNINGS: Kelston Motor Group’s latest sizeable investment in the Eastern Cape economy includes the establishm­ent of a Chery dealership in Komani
Picture: SUPPLIED NEW BEGINNINGS: Kelston Motor Group’s latest sizeable investment in the Eastern Cape economy includes the establishm­ent of a Chery dealership in Komani

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