Racist job ad­vert re­moved af­ter gripe

The Star Late Edition - - NEWS - AYANDA MNGUNI ayanda.mnguni@inl.co.za

ON­LINE jobs por­tal Ca­reers24 was forced to re­move what could be con­strued as a dis­crim­i­nat­ing ad­vert from its web­site af­ter The Star made en­quiries about it.

The ad­vert, posted on March 6, was for a store man­ager in Kemp­ton Park and was spe­cific on the kind of per­son they wanted: a white male, older than 40 and very trust­wor­thy.

Ad­ver­tis­ing Stan­dards Au­thor­ity chief ex­ec­u­tive Gail Schim­mel said there was an is­sue of dis­crim­i­na­tion and that it was some­thing “we would be able to con­sider in terms of our code, be­cause we have a clause on dis­crim­i­na­tion in our code”.

The ad­vert was placed by Pi­o­neer re­cruit­ment free­lancer Joanne Theron, who is the di­rec­tor of Star Staffing So­lu­tions, who said they were made aware of the ad­vert by Ca­reers24.

Theron said clients go to them with specifics of the type of peo­ple they want, and con­sul­tants would then place the ad­verts.

“Go­ing for­ward we will bring our staff to­gether and ad­vise our clients on the right way of do­ing things. Fur­ther­more, the con­sul­tant who posted this ad­vert will be rep­ri­manded.”

Ca­reers24 head of sales Hen­neri Crous said what nor­mally hap­pens is that cus­tomers buy space on­line. They would then sub­mit the ad­vert, which would go through their con­tent staff to en­sure it com­plied with their pro­ce­dures and poli­cies.

He said their sub­scrip­tion cus­tomers were bound by a sub­scrip­tion agree­ment that had a list of terms and con­di­tions at­tached to it which forced them to com­ply with the terms and con­di­tions.

He pointed out that the cus­tomer who posted the ad­vert in ques­tion was a sub­scrip­tion client.

“They have to abide by the terms and con­di­tions, and their ad­verts do not have to go through the screen­ing process be­cause we have re­course on cases like this. We con­tacted the client im­me­di­ately af­ter your en­quiry and have sus­pended the two ad­verts posted by this client.”

Crous also said they had in­formed the client that they had breached the agree­ment with them re­gard­ing the con­tent of the ad­vert and would take fur­ther steps with them.

“From our web­site and plat­form point of view, we do ev­ery­thing pos­si­ble to make sure the con­tent we pub­lish on the web­site ad­heres to strict ethics and qual­ity con­trols, but some­times things slip through. We treat this very se­ri­ously.”

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