FRICA is in the midst of a creative revolution. A new breed of artists, musicians, and fashion designers are changing how the world sees and thinks about Africa and its people. And to celebrate this new dawn of creativity, Joburg is getting a festival.
One Source Live is a daylong festival celebrating the transformative power of African creativity spanning music, fashion, art and photography.
Happening in two parts, with a day and a night programme, the multi-level event will take place at the 1 Eloff Precinct in downtown Joburg bringing together leaders of a new breed of creative revolutionaries changing the way the world sees Africa.
The festival will see legendary kwaito group Bongo Maffin, led by award-winning singer and songwriter Thandiswa Mazwai, take to the stage in what will be a historic reunion after 12 years apart.
Iris LeBerg, global marketing manager at The Absolut Company, who is putting the festival together, said that the idea came about from wanting to create a platform for local artists.
“We want to provide a platform for this amazing work to be shown and enjoyed by everyone that likes to be part of this multi-level event,” she said.
“Art is in Absolut’s DNA. In 1986, Andy Warhol became enamoured by the Swedish brand’s apothecary-inspired bottle, declaring: ‘I love the design. I want to do something with it.’
“And so began a relationship that snowballed into 600 more collaborations with artists.
“However, we felt that African artists are under-represented in the global context, hence we wanted to provide a platform for