The major cellphone providers are trying to charge for WhatsApp and Facebook
MTN AND Vodacom have declared war on consumer interests. The infamous duopoly wants to limit how we use internet services like WhatsApp – and it has nothing to do with fairness, competition or the future of South Africa. On the contrary, it is all about maintaining their stranglehold on a vital artery feeding our country’s economic and social future.
The two mobile networks have successfully lobbied the government to investigate potentially regulating over-thetop (OTT) services, like WhatsApp. I suppose it was inevitable, given their views on OTT applications.
Vodacom, for example, believes: “You have these [OTT] players which are getting huge benefit out of an industry without making any investment”, and “operators need to continue making a return”.
Free ride
MTN has been less diplomatic. Former MTN South Africa chief executive Ahmad Farroukh was quoted as saying that MTN was not prepared to spend billions of dollars building networks just so that OTT players could get a “free ride”.
His successor, Mteto Nyati, agrees. “You have to regulate them because clearly they’re making a huge amount of revenue on top of the infrastructure that the operators have paid for. Somehow they have to contribute towards the building of this infrastructure.”
Only now when they face competition are they concerned with “levelling the playing fields”.
Regulation itself is not necessarily a bad thing and our telecoms regulation could definitely use a little modernisation. We need to ask serious questions about privacy, consumer rights and infrastructure sharing to reduce costs. But in this case, this is not Vodacom or MTN’s aim. They are hoping to confuse the issue, rather than using clear, reasonable arguments.
Regulation will impose new costs. These will either prompt OTT players to withdraw their services from South Africa or push up prices for the consumer – the very consumer who already pays for the data to use those services.
It is not hard to imagine the motivation of MTN and Vodacom, as both have historically resisted any attempt to “level the playing field” in the mobile industry. They have fought number porting and the elimination of interconnect fees. These are companies that have shown no interest in the welfare of the customers who keep them in business.
We believe that OTT services encourage consumers to participate more. The more they participate, the more they spend. Cell C is still a business and must make money. But good companies adapt to create new opportunities for themselves and their customers. Bad companies ma- nipulate the system to get what they want – the customer doesn’t matter.
I invite South Africans to interrogate the motivations of companies that would support this kind of regulation.
Connectivity is key to the welfare of a 21st-century nation. These platforms empower individuals and communities. They allow people to connect and be part of a global community.
Now think of all the conversations we have every day on Facebook, WhatsApp, Google Talk, Skype, WeChat and more. Consider the many services like Gmail, Office 365, Sage Accounting and so on that allow small businesses to start and flourish.
All voices
OTT regulation will force extra costs on those services or force their withdrawal. It will hurt consumers and small companies. It will disadvantage everyone – everyone except the networks whose only interest resides in protecting their revenues.
Cell C has proven that by opting for partnerships instead of bullying, you can work alongside OTT services to the bene- fit of everyone.
We offered free WhatsApp services for a year, during which Cell C customers did not spend any data to send messages. Since then we have transformed this into a low R5-per-month offer and opened our free services to include Facebook.
As a consequence we have not lost customers. We have grown and those customers have grown as well. They are more connected and informed, but without needing to pay more for the privilege. No, not privilege. It’s a right. It is not fair that only those who can afford it have a voice.
As I have said, regulation of the telecoms space is a conversation that should happen. But MTN, Vodacom and their collaborators are trying not to address the big issue. They want to protect what they have and they are happy to sell the consumer out in order to get that.
As it stands, Cell C does not support OTT regulation in South Africa because the only losers will be the people whose money allows us to be successful businesses in the first place.