Big flag must also fall, says council
IN LESS than a week, the face of the Overbeek building in central Cape Town was covered with banners calling for Zuma to fall and for Zuma to drop the price of avocados.
While some banners were digitally altered, the billboard that went up on the side of the building last week calling for Zuma to fall has caused much controversy.
Last week, a billboard with the words “Zuma Must Fall” appeared overnight on the building, and on Tuesday a South African flag was put up, after ANC supporters ripped the initial sign off on Saturday.
A “concerned private initiative” claimed responsibility for putting up the Zuma Must Fall poster.
The council has now given the building’s body corporate three business days to remove the flag; failure to do so will see the city sending a case docket to prosecutors.
City spokeswoman Priya Reddy said the signage structure was in contravention of the Outdoor Advertising By-law.
“Any party involved in an unauthorised display will be held liable. This could be the body corporate and/or the signage company.”
She added that regardless of the graphic, the signage structure contravened the by-law.
Social media tracking agency Roi Africa said the poster was responsible for over 70 percent of the conversation on social media in the country last week.
Roi Africa managing direc- tor Tonya Khoury said a number of memes popped up.
“There were a lot of memes and people making changes to the poster. We (South Africans) tend to switch to comedy so quickly; we tend to laugh at ourselves quickly, and it is not a bad thing.”
“Zuma must drop the price of avocados” and “Zuma must buy everyone Nando’s” were some of the changes made to the poster.
Others digitally put the “Zuma Must Fall” poster to buildings across the world.