Most Brits find pleasure in browsing for exotic hotels and rentals

SEVENTY-five percent of Brits spend time browsing for hotels and rentals in exotic locations as a form of escapism.

A third of Brits even browse the web for vacations while they are at work. For some, the feeling of satisfaction when arranging a vacation is even better than making love.

Travelling hits its peak in January as the temperature drops in the bleak winter months.

Just under a third (31 percent) of the nation say they need to book a holiday to survive January, a need that rises to 35 percent among those aged 45 and over.

More than a third (37 percent) of the nation also spend the winter looking longingly through their old holiday snaps to further boost their mood.

Neuropsychologist David Lewis comments: “January is the month when seasonal affective disorder, or SAD, is most severe.”

He continued: “Grey skies, short days and a lack of sunshine can lead to bouts of ‘winter depression’ by increasing the production of melatonin by the brain’s pineal gland.

“The hormone can generate feelings of despair, guilt, a loss of pleasure in everyday activities, irritability and a lack of energy.

“One answer is to use the internet to fantasise about your perfect holiday in the sun as this form of ‘mind travel’ causes feel-good chemicals such as dopamine, dubbed the ‘pleasure pedal’, to flood into your brain making us happier.” – Daily Mail