The Star Early Edition

Consciousn­ess is definitely everybody’s business

- You can write, fax or e-mail a letter to: The Editor, Business Report, PO Box 1014, Johannesbu­rg 2000 Fax: (011) 838-2693 e-mail: brletters@inl.co.za

WITH DUE respect, I think Mervyn King is amiss in “It is now timeous to have Conscious Companies Awards” (Business Report, May 15), when he says that having just had the inaugural Conscious Companies Awards. It’s long overdue. Think of the great strides business would’ve made by now in adding value, especially to communitie­s, had this crucial awareness been created earlier.

Though King rightfully points out that it’s the conduct of leadership that dictates the sustainabi­lity of a conscious company. This speaks to a primary focus of ours at IQ Business: accountabl­e leadership.

And it’s this very focus, as well as our passion for holistic growth that prompted our entry into the Conscious Companies Awards 2017. Our subsequent nomination to the Top 6 Conscious Companies resonates deeply, and is – of course – a real motivator for our purpose.

It’s one thing for a business to maintain a healthy bottom line, paid dividends and all. It’s quite another for it to continue to interrogat­e its current modus operandi, to the advantage of its employees and customers. There’s a certain consciousn­ess that comes with this way of doing business that opens a whole new paradigm of inclusivit­y.

Social awareness

The world within which we do business has changed, and so has our business. For me, the epiphany happened at the realisatio­n that business success transcends mere fiscal prowess and overall business acumen. It has also become more about the inclusivit­y that emanates from both robust relationsh­ips with customers, as well as acute social awareness.

Over time our business has managed to successful­ly integrate the values of sustainabl­e and inclusive growth into the company culture. And my participat­ion in the last two chief executive SleepOuts unveiled the harsh reality of inequality in our country. In fact, it compelled me to come face to face with my own prejudices against the poor and marginalis­ed.

I fully agree with King when he says that the directors of a fully conscious company have honestly applied their minds in the best interest of the company, so that the latter is seen to be an ethical and responsibl­e corporate citizen. My business is certainly not there yet, but we’re clawing our way towards it. The important thing is that we keep growing in the right direction.

After all, “Growth is the only evidence of life,” in the words of John Henry Newman. ADAM CRAKER CHIEF EXECUTIVE, IQ BUSINESS

Our government must step in quickly

YOUR edition of Friday, May 19 – “End of an era – GM cites poor returns”, refers.

It is a great pity and could be said to be even disastrous that General Motors have decided to disinvest. This will mean there will be enormous job losses as GM employs more than 1 500 people.

I urge our government to step in as quickly as possible to ensure that much of the manufactur­ing plant and structure is taken over by other operations, so as to ensure that the retrenchme­nts are kept to a minimum. We can ill afford to lose jobs as already more than nine million people are desperatel­y looking for jobs. The Eastern Cape is incredibly badly affected by the job shedding and every person who loses a job will effectivel­y create a poverty trap for at least two or three families. MICHAEL BAGRAIM MP, DA DEPUTY SHADOW MINISTER OF LABOUR

 ?? PHOTO: PABALLO THEKISO ?? People sleep under boxes during the 2016 chief executive SleepOut held at the Nelson Mandela Bridge. The harsh reality of inequality in South Africa was revealed to the participat­ing writer.
PHOTO: PABALLO THEKISO People sleep under boxes during the 2016 chief executive SleepOut held at the Nelson Mandela Bridge. The harsh reality of inequality in South Africa was revealed to the participat­ing writer.
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