The Star Early Edition

DJ helps women shape up ‘boo­ti­fully’

- NOKUTHULA ZWANE

AS AN AD­VO­CATE for “body pos­i­tiv­ity”, lo­cal ac­tress, TV pre­sen­ter and DJ Thando Tha­bethe has come up with her own un­der­wear and shapewear range called Thabooty’s.

The range was launched last week at Rand­lords in Braam­fontein, Joburg.

Idols judge Somizi “SomGaga” Mh­longo, wardrobe stylist Tshepi Vundla, lo­cal DJs PH and Ms Cosmo, and Farieda Met­sileng, com­monly known as “Pharoahfi”, were in at­ten­dance.

Ac­cord­ing to Tha­bethe, the launch of her new range marks the beginning of a new era for women of all “shapes, sizes, colours and creeds”, pro­vid­ing “a new cal­i­bre of com­fort, style and sup­port not cur­rently found in off-the-rack stores”.

She said the idea to start an un­der­wear and shapewear range was in­spired by her strug­gles to find off-the-rack shapewear that was both ap­peal­ing to the eye and func­tional.

“I wanted to cre­ate some­thing women wouldn’t be ashamed to wear, and that would meet my func­tional needs.

“Whether it was to con­trol or con­tour, I needed some­thing that wouldn’t roll down my body or make me feel like I was wear­ing a blan­ket un­der­neath my clothes,” she said.

“Look­ing at what I dis­liked with the un­der­wear and shapewear I found, it was too thick, too lumpy. I would be sweat­ing, and you can’t even breathe.

“The idea was to find breath­able and com­fort­able un­der­wear that was also func­tional and sexy,” said Tha­bethe.

Among the guests who said they loved Tha­bethe’s con­cept was Vundla, who told The Star that it was great that Tha­bethe was “rep­re­sent­ing the black girl magic”.

“All props to her and con­grat­u­la­tions. See­ing black girls do some­thing great is awe­some, es­pe­cially in a field that is not of­ten done.

“I think she is the first in South Africa in terms of the ‘it girls’ to make a range of un­der­wear and shapewear,” said Vundla.

“In terms of women em­brac­ing their sex­u­al­ity, ‘free the nip­ple’ as long as you are com­fort­able.

“Peo­ple think I am small, but I am a be­liever in bodyshaper things, es­pe­cially if I am wear­ing a tight-fit­ting dress.”

The range will be avail­able on ThandoTha­bethe.com and the un­der­wear and shapewear lin­gerie can be pre-or­dered at prices of R300 to R500 a piece.

This range epit­o­mises the term “fash­ion for­ward”, fea­tur­ing items that some might even dare to don as out­er­wear. For this rea­son, the launch trended with the hash­tag #IAMWOMAN.

“This was to cel­e­brate iconic women as well as the visual rep­re­sen­ta­tion of women,” said Tha­bethe.

She added that she hoped to im­part her own philoso­phies around women prac­tis­ing self-love, re­claim­ing their bod­ies and be­ing com­fort­able in their skin, while also “dis­pos­ing of the fal­lacy that women dress for men”.

See­ing black girls do­ing some­thing great is awe­some

 ?? PIC­TURES: DIMPHO MAJA / ANA ?? ALL WO­MAN: Thando Thabethe launched her un­der­wear and shapewear range called Tha­booty’s at Rand­lords last week.
PIC­TURES: DIMPHO MAJA / ANA ALL WO­MAN: Thando Thabethe launched her un­der­wear and shapewear range called Tha­booty’s at Rand­lords last week.
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